Apple Working on Cheaper Mixed-Reality Headset to Reach More Consumers - The Information

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Apple CEO Tim Cook successful  2018. Photo by Bloomberg

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 |  Jan. 17, 2023 6:10 PM PST

Photo: Apple CEO Tim Cook successful 2018. Photo by Bloomberg

Apple’s archetypal mixed-reality headset, which it has discussed pricing astatine astir $3,000, could trial the limits of however overmuch Apple fans are consenting to walk connected 1 of its devices. But the company’s engineers are already astatine enactment connected a much affordable mentation of the headset to scope much consumers, according to 3 radical acquainted with the effort.

The company, which hasn’t announced immoderate of its headset efforts yet, has discussed pricing the much budget-friendly headset astir the terms of the iPhone, according to 1 of the people. The terms of Apple’s existent smartphone, the iPhone 14, ranges from $800 to $1,600. To assistance deed the little price, Apple engineers person discussed utilizing little costly components successful the cheaper instrumentality than those successful its archetypal headset, which is brimming with cutting borderline technologies, the 3 radical said. Both headsets volition blend augmented and virtual reality, allowing users to power betwixt experiences that wholly immerse them successful integer worlds and others that seamlessly overlay virtual objects onto a person’s presumption of the existent world.

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Apple Working connected Cheaper Mixed-Reality Headset to Reach More Consumers

By Wayne Ma &middot Jan. 17, 2023 6:10 PM PST

Apple CEO Tim Cook successful  2018. Photo by Bloomberg

Apple’s archetypal mixed-reality headset, which it has discussed pricing astatine astir $3,000, could trial the limits of however overmuch Apple fans are consenting to walk connected 1 of its devices. But the company’s engineers are already astatine enactment connected a much affordable mentation of the headset to scope much consumers, according to 3 radical acquainted with the effort. The company, which hasn’t announced...

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