Burger King faces legal claim that Whopper is smaller than in picture

Burger King indispensable look a suit that alleges it makes its Whopper burger look larger connected its menus than it is successful reality, a US justice has ruled.

The suit accuses the accelerated nutrient elephantine of misleading customers by showing the burger with a meatier patty and ingredients that "overflow implicit the bun".

"The plaintiffs' claims are false," Burger King told the BBC.

Rivals McDonald's and Wendy's are facing a akin suit successful the US.

The people enactment suit against Burger King alleged that the Whopper was made to look 35% larger, with much than treble the magnitude of nutrient compared to what was really served to customers.

Burger King had earlier argued that it was not required to present burgers that look "exactly similar the picture".

In the ruling, US District Judge Roy Altman said it should beryllium near to jurors to "tell america what tenable radical think".

However, helium dismissed claims that Burger King misled customers with its tv and online advertisements.

"The flame-grilled beef patties portrayed successful our advertizing are the aforesaid patties utilized successful the millions of Whopper sandwiches we service to guests nationwide," a Burger King spokesperson said successful a connection aft the ruling.

Lawyer Anthony Russo, who represents the plaintiffs, did not instantly respond to a BBC petition for comment.

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The Burger King website describes the Whopper arsenic "the burger to regularisation them all", that contains a "real meaty" beef patty, and different ingredients.

Other accelerated nutrient chains person precocious faced ineligible challenges implicit claims of mendacious advertising.

Earlier this year, Taco Bell was sued successful the US for selling pizzas and wraps that allegedly contained fractional the filling that was advertised.

The suit alleged that McDonald's and Wendy's burgers successful selling materials were astatine slightest 15% larger than they were successful existent life.

In the UK, the Advertising Standards Authority (ASA) looked into a ailment regarding an advert for 1 of Burger King's chickenhearted burgers successful 2010, which was upheld.

"In that case, the burger was not arsenic plump and did not person arsenic overmuch filling arsenic successful the advertisement and truthful we banned it," Donna Castle from the ASA told the BBC.

"Consumers should beryllium capable to spot the ads they spot and hear. Ads should not beryllium materially misleading, should not beryllium ambiguous and should not exaggerate oregon permission retired immoderate important information," she added.