Cheetos Makes Mischief in the Metaverse with Halloween-Themed 'Chesterville' | LBBOnline - Little Black Book - LBBonline

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VaynerMedia and Vayner3 launches integer suburban vicinity dissimilar immoderate spot – existent oregon virtual – Cheetos fans person visited before

Cheetos Makes Mischief successful the Metaverse with Halloween-Themed 'Chesterville'

After galore years of instigating mischief successful the existent world, Chester Cheetah and Cheetos are taking their antics to virtual world this Halloween, successful collaboration with VaynerMedia and Vayner3.

Cheetos contiguous unveiled Chesterville, a new, integer suburban vicinity dissimilar immoderate spot – existent oregon virtual – Cheetos fans person visited before. Riddled with each sorts of tricks and a accidental to bring a spirit backmost to beingness successful the existent world, Chesterville is the archetypal task into virtual world for some Cheetos and the iconic Frito-Lay snack portfolio.

Set wrong Meta Horizon Worlds, Chesterville is simply a mischief-maker’s dream: a spot to clasp their interior Chester Cheetah, ditch the modular trick-or-treating and disturbance up immoderate Halloween mischief. Players are challenged to implicit tasks astir Chesterville, with immoderate mischievous tools, to assistance them gain points connected their “mischief meter.”

“As a culture-first marque committed to innovative user experiences, Cheetos is arrogant to pb Frito-Lay into the metaverse,” said Stacy Taffet, elder vice president of selling for Frito-Lay. “This is simply a important infinitesimal for some the marque and the portfolio arsenic we broaden the ways we prosecute with fans, inviting them to acquisition Cheetos successful an wholly caller way. We can’t hold to invited consumers into Chester’s virtual domain that brings his property and Cheetos’ marque ethos to life.”

The extremity is to summation entree to the spooky mansion that looms atop Cheetos Hill. Once wrong the mansion, fans get to unlock the astir intriguing portion of Chesterville: a accidental to ballot for their favourite “ghost of Cheetos’ past” and assistance bring a no-longer-available spirit backmost to beingness successful the existent world. Fans volition take from 1 of 3 favourite flavors to resurrect for a constricted run: Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs, oregon Cheetos Nashville Hot snacks.

Cheetos lovers extracurricular the integer realm won’t beryllium near retired of the fun. Launching alongside Chesterville, Cheetos is calling connected fans to stock their spirit prime astatine CheetosChesterville.com opening October 23, 2022 done November 2, 2022. Cheetos volition denote the winning spirit connected societal media earlier it reappears successful the existent satellite successful aboriginal 2023, for a constricted clip to those who participate.

Fans tin besides support the amusive going beyond Chesterville by enjoying the caller Cheetos Mac 'N Cheese Box of Bones, a frightfully cheesy twist connected the brand’s regular mac that’s disposable for a constricted clip this fall.

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