Clear Channel Singapore launches into Decentraland Metaverse. - M4G Team

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Clear Channel Singapore launches into Decentraland Metaverse.

By Rajiv Raghunath - January 16, 2023

With the emergence of immersive technologies similar VR/AR, the metaverse is becoming 1 of the astir breathtaking frontiers for brands readying to enactment up of the curve.

Clear Channel Singapore has announced its concern with LandVault to bring its services into the virtual realm, Decentraland. Clear Channel Singapore is the archetypal and an exclusive spouse successful the portion to motorboat OOH packages that volition let businesses to scope consumers successful a caller and perchance untapped market.

With the emergence of immersive technologies similar virtual world and augmented reality, the metaverse is becoming 1 of the astir breathtaking frontiers for brands readying to enactment up of the curve. Clear Channel volition person formats disposable successful virtual nationalist spaces wrong Decentraland wherever they get to make immersive experiences.

The areas wrong Decentraland Games see games specified arsenic ICE poker and Diamond Hands City, the busiest areas that relationship for much than 60 percent of each traffic. Individuals visiting these areas play games for 2 to 3 hours per day, with much than 60 percent of them being returning visitors. The advertisement placements are each natively integrated with the venues. This enables both

brand advertizing spots and the teleportation of visitors to the advertisers’ URL oregon done an e- commerce store to thrust engagement oregon transaction. The packages that are disposable volition let brands to link the virtual acquisition to the carnal world, with real-life assets.

LandVault is the largest builder successful the metaverse; with implicit 120 full-time builders and completed 200+ builds for immoderate of the world’s largest brands including Mastercard, Standard Chartered, and Heineken.

They are present integrated with apical metaverse platforms similar DecentraLand and Somnium Space, and the inventory tin scope implicit 75% of assemblage successful respective metaverse venues.

“The concern with LandVault has allowed america to incorporated the virtual satellite alongside the carnal world, with interoperability betwixt them. Just arsenic however consumers marque recognition paper transactions astatine carnal stores, they tin bash the aforesaid with their virtual wallets to wage for an acquisition oregon acquisition wearables successful Decentraland,” says Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.

“We are providing a first-mover vantage for brands who privation to get onboard the meta travel and summation aboriginal adopters," she adds.

“We’ve ever had the volition of bringing marque experiences to the metaverse with our In-Play technology, and done our concern with Clear Channel Singapore, we’re capable to execute conscionable that. This concern is ace exciting, not lone due to the fact that it’s different measurement guardant for brands to scope a nascent audience, but besides due to the fact that it’s pushing the envelope for what’s imaginable successful advertising,” says Samuel Huber, Founder & Chief Executive Officer, LandVault.