Former L.A. MyNetworkTV station rebrands under 'Fox Plus' name - NewscastStudio

Los Angeles’ KCOP, which was erstwhile billed arsenic a MyNetworkTV station, has rebranded nether a saltation of its Fox-affiliated sister station.

KCOP is present known connected aerial arsenic “Fox 11 Plus,” a notation to the branding utilized by KTTV, which is the Fox-owned presumption successful the market.

The station’s updated logo includes the acquainted Fox wordmark with an arrow-like instrumentality tucked into the “X” that includes a smaller mentation of the “11” people successful a reversed retired ellipse and the connection “Plus” spelled out. The close broadside of this constituent boasts a rounded cap; the KCOP calls and metropolis of licensure tin beryllium placed beneath (the 13 besides inactive appears successful the FCC-mandated presumption identification).

The plan notably drops immoderate notation to the station’s virtual transmission fig 13, alternatively opting to usage the much acquainted “11” of KTTV.

In immoderate ways, the determination is akin to different L.A. TV branding alteration — KCBS taking connected the KCAL sanction for its newscasts — successful that it appears to propulsion retired accepted reasoning that transmission numbers oregon telephone letters utilized successful on-air branding indispensable match. 

It besides flies successful the look of the conception that stations indispensable marque nether the web sanction with which they are affiliated.

KCOP isn’t the archetypal Fox-owned presumption to usage this “plus” branding. It’s utilized successful the Twin Cities marketplace for WFTC, which brands arsenic “Fox 9+” (using the positive motion alternatively than spelling retired the word) aft KMSP, and Washington, D.C.’s WDCA, which is known arsenic “Fox 5 Plus” aft WTTG. 

There are besides a slate of small-market stations that marque nether “The CW Plus” and transportation a chiseled provender from the superior CW network.

The “plus” branding strategy is often much wide associated with streaming services, with galore ones, including Apple TV+, Discovery+ and Paramount+ utilizing the schema.

While going with the “plus” branding runs the hazard that consumers mightiness deliberation that Fox 11 Plus is yet different streaming service, it besides serves arsenic a mode to enactment that the transmission is linked to KTTV and, potentially, that it is an “add-on” to that station’s programming. 

Bringing the presumption nether the localized mentation of the Fox marque besides opens up opportunities for the KCOP to commencement much seamlessly diagnostic programming branded nether the Fox name.

For example, it already carries a simulcast of integer web Fox Weather for an hr connected weekdays and 2 hours Sundays. It could besides marque it cleaner for the presumption to transportation Fox 11-branded newscasts — either simulcasts oregon archetypal productions — successful the future, though the presumption did not denote immoderate specified plans arsenic of January 2023.

KCOP was antecedently known nether assorted names, including simply “Channel 13” successful 2006. After becoming a MyNetworkTV affiliate aboriginal successful 2006 it became known arsenic “MyNetworkTV Channel 13” for astir a year.

At this point, it switched to “My13 Los Angeles,” following the branding format of galore then-MyNetworkTV affiliated stations astatine the time. 

As MyNetworkTV faltered and yet transitioned to simply a programming service, KCOP rebranded arsenic “KCOP 13” successful 2021. 

While MyNetworkTV failed to materialize successful its extremity to go a full-fledged network, its aboriginal arsenic a marque remains unclear.

In markets wherever Fox does not ain stations, for example, it could beryllium awkward to marque the MyNetworkTV presumption with a “Fox Plus” sanction due to the fact that 2 abstracted companies could ain each station.

It’s possible, however, that Fox could support the “MyNetworkTV” sanction (or immoderate saltation of it) for those cases but promote the power to the “plus” banner wherever possible.