Introducing Pixotope Fly for Creating Augmented Reality with Drones - MarTech Series

Industry-first markerless camera tracking bundle solution democratizes the usage of airborne AR elements, enabling creatives to easy and efficiently make and way dramatic, precocious flying 3D graphics successful realtime with a drone.

Pixotope, the starring bundle level for end-to-end realtime virtual accumulation solutions, announced Pixotope Tracking – Fly Edition (Pixotope Fly), a caller camera tracking bundle solution that dramatically simplifies creating and tracking augmented world elements with drones and cablegram cameras. The unsocial markerless exertion eliminates the analyzable acceptable up and originative constraints imposed by tracking markers, enabling productions and unrecorded events to prosecute audiences with dynamic realtime aerial graphics.

“We’re incredibly arrogant of what we’ve achieved with Pixotope Fly,” says David Dowling, Chief Revenue Officer astatine Pixotope. “It eliminates the resource-intensive acceptable up required of existing drone tracking technology; it needs nary specializer sensor cameras, markers, oregon proprietary hardware to enactment and it’s deceptively elemental to use. All you request is simply a drone oregon cablegram cam and the bundle to get started. What would person antecedently required a chopper and Hollywood blockbuster caliber station accumulation tin present beryllium achieved with a azygous bundle solution successful existent time.”

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Pixotope Fly has already been enactment to the trial connected large nationalist unrecorded broadcast sum of American banal car racing by Pixotope originative partner, Silver Spoon Animation. In 1 instance, arsenic the Pixotope Fly-calibrated drone pulled distant into a wide shot, an animated graphic of the winning operator adjacent to their car surrounded by stunning real-time particle effects was shown to viewers to observe the victory. In addition, Silver Spoon delivered a gravity-defying RV stunt leap implicit the way arsenic an AR advertisement.

“Our lawsuit wanted thing that viewers had ne'er seen before; but to present a first-of-its-kind AR graphics bundle we needed a first-of-its-kind exertion solution,” says Dan Pack, Managing Director astatine Silver Spoon Animation. “Thanks to its software-based TTL tracking technology, Pixotope Fly enabled america to spell beyond what was antecedently imaginable successful real-time and execute bonzer unrecorded effects for the client.”

Streamlined Technology Enhances Creativity and Reduces Risk
Pixotope Fly ushers successful a caller epoch for virtual accumulation with cardinal benefits specified as:

• Streamlined acceptable up and operation: Marker-based tracking systems necessitate a immense assistance successful presumption of resources and mentation of the filming environment; idiosyncratic indispensable physically and strategically spot markers connected the ground. With Pixotope Fly, this process is removed wholly acknowledgment to its software-based markerless TTL technology, which reduces clip and assets outgo needed to get up and running.
• Untethered creativity: Pixotope Fly enables producers to freely roam done the entity without worrying astir losing show of markers, a communal occurrence successful unrecorded environments acknowledgment to changing light, weather, and different unplanned interferences. Anywhere a drone tin beryllium flown, AR tin beryllium added. The bundle does each the work, nary sensor camera required.
• Reduced hazard for unrecorded productions: Marker-based systems necessitate producers to support drones wrong a precise precise area. If thing obscures the markers connected the crushed during a unrecorded broadcast, the full illusion falls isolated and the tracking capabilities of the drone are gone. With Pixotope Fly, the bundle is updating its constituent of notation continually truthful users aren’t astatine the mercy of the markers successful a hard-to-control environment.

“Beyond the originative and outgo benefits, Pixotpe Fly affords users reduced hazard of nonaccomplishment during unrecorded broadcasts. With nary carnal markers to talk of, producers don’t request to interest astir a catastrophic unrecorded tracking nonaccomplishment due to the fact that a marker became obscured somehow,” concludes Dowling.

About Pixotope Fly As a markerless, done the lens (TTL) tracking solution, Pixotope Fly uses machine imaginativeness exertion to leverage video from the onboard camera to place anchor points successful the earthy unrecorded situation specified arsenic rocks, trees, buildings, etc., to fastener onto and way against 3D graphics. The bundle uses these earthy anchor points to make a virtual constituent unreality acceptable of integer tracking markers which respond and accommodate to changes successful the environment. This means that producers tin adhd breathtaking AR graphics anyplace the drone tin film, indoors oregon outdoors, for greater originative state and a much dynamic spectator experience.

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