MICA to set up MICAverse, a first-of-its-kind lab with VR glasses for consumer research - India Today

One of the starring acquisition institutes of India, MICA (Mudra Institute of Communications, Ahmedabad) is commencing a Metaverse lab, to beryllium called MICAverse.

By Jasmine Anand:

MICA, 1 of the premier acquisition institutes of the state offering assorted courses successful communications marketing, is establishing a first-of-its-kind laboratory equipped with accumulation tools and virtual world (VR) glasses for user research.

The metaverse laboratory astatine the institute volition beryllium known arsenic MICAverse, states Githa Heggde, the dean of MICA. According to her, the laboratory volition beryllium focusing connected world probe arsenic good arsenic publishing high-quality probe papers successful the tract of the metaverse. Further, the laboratory volition squad up with manufacture and metaverse startups which tin behaviour user research, frankincense enabling a deeper knowing of however this new-age exertion influences user decision-making arsenic good arsenic businesses successful the ever-disruptive ecosystem.

Fewer acquisition institutes catering to this new-age technology

The said task is being led by Suresh Malodia, who is an adjunct prof astatine MICA. He mentions that portion galore overseas universities person commenced probe successful metaverse vis-a-vis selling and user research, lone a fistful of Indian universities are looking astatine the method aspects of this virtual world.

Nonetheless, the institute is taking the pb erstwhile it comes to knowing the user acquisition successful the Indian context, states Malodia.

It indispensable beryllium noted that earlier the laboratory had undertaken projects similar 3D mapping, and had besides conducted probe connected however startups tin beryllium leveraged done tech.

MICA volition soon big an event, inviting startups associated with augmented reality, virtual reality, and the metaverse.

Apart from the 5G web which volition accelerate the usage of AR and VR applications, the request for precocious performing computing devices, the instauration of visualisation tools and spatial computing, casual –to-use-and-wear-glasses, assorted metaverse services including outgo systems, etc. are the request of the hour.