NBC Chicago prepares to mark 75th year on the air - NewscastStudio

NBC’s Chicago presumption is kicking disconnected its 75th day year.

WMAQ, which utilized the calls WNBQ from 1948 to 1964, considers Oct. 8, 1948, arsenic its birthday, truthful 2023 volition people its 75th twelvemonth connected the air.

The NBC-owned presumption began slipping successful 75th-anniversary looks during Sunday nighttime NFL sum Jan. 15, 2023.

Right earlier the 10 p.m. quality began, the presumption aired a 5-second ID that featured vintage audio of an announcer saying “This is the NBC tv network,” arsenic 2 erstwhile NBC logos were shown, including the alleged “snake” logo that was utilized from 1959 to 1975 and the “proud N” iteration that the web utilized from 1979 to 1986, which itself was built disconnected the trapezoid “N” logo that debuted successful 1976. 

It’s worthy noting that WMAQ itself has a abstracted logo past that is not shown successful this little animation. 

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The last surface features the modular NBC 5 Chicago logo lockup successful golden acceptable against a acheronian inheritance with subtle spotlight and particle accents, but with a “7” tucked successful down the peacock to make the quality of the fig “75.”

This follows a inclination of stations turning 75 successful caller years, including KTLA and KSDK, who besides hap to marque nether the fig 5 utilizing a akin strategy (meanwhile, WCVB successful Boston utilized its “5” to make a logo for its 50th).

The ID besides includes purposeful static and glitch effects. 

Also during the game, WMAQ besides aired a abstracted 5-second ID for its NBC 5 Investigates franchise that included a accelerated bid of the station’s erstwhile logos appearing on-screen (albeit retired of order).

View afloat mentation connected Giphy

WMAQ’s 75th day logo does not look successful the “Investigates” mentation but the tagline is “a bequest of integrity.”

Overall, that logo is simply a spot awkward, acknowledgment to the information that the peacock covers astir two-thirds of the bottommost information of the “7.” The precise bottommost of the diagonal changeable of the “7” is disposable peaking retired from nether the peacock.

That said, the plan is mostly saved by the information that, contempt overmuch of the numeral being covered, there’s not truly immoderate different mode for the “7” to beryllium work and the diagonal is simply a beauteous beardown hint that determination is simply a “7” there.

WMAQ is 1 of lone 2 stations successful the NBC-owned presumption radical that uses the fig 5.

The other, KXAS successful Dallas/Ft. Worth, Texas, besides happens to crook 75 successful 2023, but its logo plan typically has the peacock astatine astir fractional the tallness of its number, meaning adding a “7” successful beforehand of it would let much of that digit to beryllium disposable (WMAQ’s peacock is typically astir two-thirds the tallness of its “5”).

Like galore day logos, WMAQ’s 2 digits besides overlap each different — with the precocious close portion of the “7” tucked somewhat down the precocious near of the “5.”