Netflix to Expand Crackdown on Password Sharing in Q1 2023 - MacRumors

Netflix contiguous said that it plans to rotation retired paid sharing "more broadly" successful the archetypal 4th of 2023, expanding a crackdown connected Netflix accounts that are shared betwixt aggregate households.

In a Q4 shareholder missive explaining the changes [PDF], Netflix says that wide relationship sharing undermines its quality to put successful and amended the service.

Today's wide relationship sharing (100M+ households) undermines our agelong word quality to put successful and amended Netflix, arsenic good arsenic physique our business. While our presumption of usage bounds usage of Netflix to a household, we admit this is simply a alteration for members who stock their relationship much broadly.

So we've worked hard to physique further caller features that amended the Netflix experience, including the quality for members to reappraisal which devices are utilizing their relationship and to transportation a illustration to a caller account. As we rotation retired paid sharing, members successful galore countries volition besides person the enactment to wage other if they privation to stock Netflix with radical they don't unrecorded with.

Based connected investigating successful Latin America, Netflix says that it is anticipating "some cancel reaction" successful each marketplace wherever paid sharing is introduced, but an wide betterment successful gross is expected arsenic "borrower households" activate standalone accounts and arsenic other subordinate accounts are added. According to Netflix, an estimated 222 cardinal paying households stock passwords with an further 100 cardinal households that could beryllium monetized.

Netflix volition necessitate radical who stock accounts with others extracurricular of their household to wage to bash so. Add-on payments person already rolled retired successful immoderate Latin American countries, with Netflix charging astir $3 other for an further non-household user. A study from The Wall Street Journal in December suggested Netflix could complaint conscionable nether $6.99 for relationship sharing successful the United States.

Netflix plans to enforce password sharing rules done IP addresses, instrumentality IDs, and relationship activity.

The presumption of work for Netflix person ne'er allowed for multi-household sharing, but Netflix has allowed the signifier for truthful agelong that implementing fees for offering relationship entree to friends and household could upset immoderate subscribers.

Pricing connected Netflix plans includes watching connected aggregate supported devices successful summation to affecting streaming quality, but Netflix does not privation aggregate viewers utilizing the aforesaid relationship unless they unrecorded together. Netflix's premium plan, for example, allows for Ultra HD 4K streaming and enactment for watching connected 4 supported devices similar iPhones, iPads, and Macs astatine 1 time, but successful the future, entree volition beryllium constricted to radical successful the aforesaid home.