Virtual reality company picks Birmingham's Grand Central for largest site and first UK location outside London | TheBusinessDesk.com - The Business Desk

Virtual world acquisition Sandbox VR has picked Birmingham’s Grand Central for largest tract and archetypal UK determination extracurricular London.

The 13,000 sq ft portion – acceptable to unfastened this summertime – is the brand’s 3rd successful Europe. This signing supports Sandbox VR’s plans to grow crossed the UK and Ireland, portion boosting the experiential connection astatine Hammerson’s Bullring & Grand Central.

Alongside its gameplay, Sandbox VR Birmingham is acceptable to see the brand’s robotic bartender ‘Toni’. Shaking, stirring and serving up to 80 drinks per hour, Toni adds different unsocial acquisition to Grand Central’s hospitality and leisure offering.

Toby Tait, manager plus management, Hammerson, said: “The signing of Sandbox VR is different large leap guardant successful the diversification and repositioning of our Birmingham estate. This is going to beryllium a transformative twelvemonth for Bullring & Grand Central with experiential brands and innovative concepts that prosecute and excite our customers. We are being bolder and much ambitious successful our attack arsenic we enactment to make a genuinely multi-use destination that we and the metropolis tin beryllium arrogant of.”

Jake Wilmot-Sitwell, co-founder and COO astatine Sandbox VR UK & Ireland, said: “Following our palmy motorboat successful Covent Garden past year, we wanted to footwear disconnected our enlargement crossed the UK and Ireland by launching the biggest ever Sandbox VR tract successful the UK’s 2nd city. As the West Midlands’ best-connected retail and leisure destination, the Bullring Estate is the perfect determination to motorboat our 2nd UK site, and we are anxious to bring our mind-expanding adventures to this astonishing market.”