Founded in 1916, the South American Football Confederation -CONMEBOL- is the governing body of South American football and the oldest continental confederation of the king of sports in the world.CONMEBOL, made up of ten Member Associations, including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, is responsible for the organization and governance of the main international South American soccer tournaments.

among which are the CONMEBOL Copa América, the CONMEBOL Libertadores, the CONMEBOL Sudamericana and the CONMEBOL Recopa, among others.

Since 2016, CONMEBOL has carried out a series of structural reforms to modernize its governance and operations, increase the global competitiveness of its signature tournaments, and strengthen its promotion of football development through increased revenue and investment.

As part of that strategy, in the last two years, CONMEBOL's professional club competitions have been vastly improved through a new format design and the adoption of standards, designed to increase the quality of tournaments from the point of view of competitive, sports and commercial entertainment view.

Thanks to the recently adopted improvements, the CONMEBOL tournaments managed to reach record audience figures, digital participation, stadium attendance and sales.

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