This Search Engine Optimization training program is free and includes access to online tools and software commonly used by SEO agencies and specialists.The syllabus is separated into 3 levels: basic, advanced, and expert material.

Within each level there are on-page, off-page, and technical teachings, with tests for certification.

Completing the SEO training courses ensures learning things you've never thought of, things to stay away from, and reinforcements to things you already knew, but ultimately it means you're truly an SEO expert.


• ◦ • Created by Stephen Noton • ◦ •

Stephen's entrepreneurial success has taken him to over 60 countries, and seen him work as a marketing consultant for several of the world's largest Internet companies, including Alibaba, Facebook, Gartner, Shopify, and TripAdvisor.

Having such an international understanding of how Google works, led Stephen's SEO consulting to focus on helping multinational companies, especially in the B2B, education, software, and travel spaces. Making him one of the world's best International SEO consultants.


• ◦ • Clients & References • ◦ •

Stephen had an enormous impact to our learning, team building, and procedures. He was very well organized, highly respected by the team, and easy to reach whenever we had questions.
◦ Tiffany DaSilva - Ottawa, Ontario, Canada
• Shopify, Head of CRO


I found him very knowledgeable and savvy in SEO and a pleasant person to deal with. Stephen's approach is very creative, inventive and proactive and it gives him a definite edge over the competition.
◦ Susan Geraeds - Amsterdam, Netherlands
• Booking.com, Product Owner SEO


He is best SEO specialist I've ever seen. Team members can learn a lot from him. He is a globally experienced people in internet industry.
◦ Weiyi Xia - Beijing, China
• Baidu, Strategic Cooperation Manager


He never ceased to impress me with his vast knowledge and creativity on finding different methods to pursue in the development of our project, as well as his experience in other areas outside of the immediate project.
◦ Jeanine Lee - Hangzhou, Zhejiang, China
• Alibaba, Director of Marketing


Stephen knows SEO. He's helped me on several projects and I can confidently say that his SEO knowledge is at a level that is rare to find.
◦ Luc Levesque - Palo Alto, California
• Facebook, Sr. Director


Stephen possesses extraordinary knowledge in the SEO space. I worked with him on several projects at TripAdvisor and he was always ready with smart, well-articulated solutions to a variety of business issues.
◦ Marie Facini - Boston, Massachusetts
• TripAdvisor, Product Director


I would say that Stephen knows everything there is to know about Search Engines. He is very well connected and is always up to date, so I would recommend Stephen if you want to stay competitive in getting quality traffic to your website.
◦ Hairi Hamid - Bangkok, Thailand
• Lazada, Regional CRM Data Manager


I worked with Stephen Noton for several years as he provided consulting services to Gartner. I specially worked with him on the Gartner Digital Markets portfolio, and his critical advice helped facilitate rapid growth of organic traffic to our websites. His deep knowledge of the SEO space, technical SEO, and emphasis on leveraging automation was particularly helpful. In addition to his analyses and project specific recommendations, he provided trainings/workshops for our SEO team, and shared a lot of valuable insights based on his years in the industry.
◦ Madeline Enos - Stamford, Connecticut
• Gartner, Marketing Program Manager


He is extremely good at analyzing the data, finding problems, and posing strategic approaches to solve them.
◦ Zhe Zhang - Cambridge, Massachusetts
• HubSpot, Senior Software Engineer