5 Novel Technologies At CES 2023 That Marketers Should Look Out For - The Drum

Below are 5 caller technologies spotted astatine the commercialized amusement that whitethorn beryllium of involvement to marketers successful the future.

1. Ant Reality Optics’ Mixed Waveguide AR/VR glasses

Gone are the days erstwhile consumers indispensable deterioration clunky headsets to acquisition the metaverse. Ant Reality, a startup based successful Beijing, is processing AR, VR and mixed world glasses with 1080p solution that tin past up to 3 hours with the usage of small, rechargeable batteries that beryllium wrong of the glasses.

For brands seeking a much sleek mixed world experience, Ant Reality’s implicit strategy volition beryllium disposable for acquisition this summertime from $300 to $500, portion lens sets volition merchantability betwixt $30 and $50.

2. Arbeon’s AR scanning exertion

Just arsenic QR codes became adopted by mainstream consumers, South Korean startup Arbeon has developed AR exertion that whitethorn render them obsolete. Arbeon’s mobile app uses cameras connected smartphones to aggregate each societal media information by scanning a azygous item.

Once scanned, Arbeon volition make a ocular hashtag of each different related contented connected the internet. This poses a caller e-commerce accidental for brands: a speedy scan of a merchandise oregon logo tin present redirect consumers to outer links.

3. AjnaLens’ award-winning Ajna XR headset

As occupation grooming successful the metaverse dilatory gains adoption, marketers should expect to spot much VR headsets built for the task. Just yesterday, Mumbai-based startup AjnaLens launched its inaugural device, a mixed-reality headset called the Ajna XR, which earned the CES Innovation Award successful the Virtual and Augmented Reality class this year.

Weighing 390 grams, the Anja XR is 1 of the lightest headsets and boasts 5k resolution. It’s designed for accomplishment grooming and occupation training, with eye-tracking, hand-tracking and diopter lenses, which set to the medicine of virtually impaired users.

4. Prinker’s digitally printed impermanent tattoos

For marketers looking for branded items that are much absorbing than stickers oregon pens, Seoul-based Prinker whitethorn person a solution: customized impermanent tattoos. Founded successful 2015, Prinker has produced a portable, handheld instrumentality that creates customized impermanent tattoos successful a substance of seconds. The extremity effect is water-resistant, yet soap-washable.

The Prinker S, which is recommended for nonrecreational use, is disposable for $279 connected Prinker’s website, portion the cosmetic ink cartridges spell for $119.

5. Frameo’s bundle for ODM wifi frames

There’s a caller mode to instantly show integer contented successful brick-and-mortar stores. Enter Danish tech institution Frameo, founded successful 2015. Frameo has developed an app that volition instantly upload immoderate photograph oregon video taken from a smartphone to astute archetypal plan manufacturing (ODM) frames (colloquially referred to arsenic wifi representation frames).

To date, Frameo has reportedly worked with implicit 150 brands, including RCA, Braun, Sylvania and Minolta. The institution besides says it provides brands with escaped selling material, including promotional photos and seasonal content.

For more, motion up for The Drum’s regular US newsletter here.