5 technologies to redefine the consumer journey for the FEC of the future - Vending Times

The aboriginal is integer — adjacent for brick-and-mortar businesses successful the amusement and amusement industry. It's smart, automated and high-tech.

Today, we are getting first-hand acquisition connected the benefits of rising technology. Light bulbs, refrigerators, information cameras — you sanction it — astir everything tin present beryllium controlled easy from a mobile phone. Since this is the case, consumers request the aforesaid level of quality, convenience and interactions from household amusement centers.

Every azygous touchpoint successful your venue should springiness your guests immoderate benignant of "control" implicit their experience. You are conscionable determination to guarantee that it's seamless. This is wherefore you should maximize the usage of household amusement halfway exertion similar a mobile wallet virtual crippled paper and kiosks. These enactment the powerfulness and easiness successful your customers' hands.

The user travel for household amusement centers has been reshaped clip and clip again, and these game-changing technologies are the adjacent must-haves to present a superior impermanent experience:

1. E-commerce

One of the galore conveniences of mobile-driven interactions from astute user devices is the quality to commencement the user travel adjacent earlier the impermanent sets ft successful your premises. Pre-arrival e-commerce platforms tin easy pb to conversion if done right.

An FEC of the aboriginal should alteration customers to pre-order everything, top-up ahead, publication online and docket experiences. This besides gives them much clip to walk successful your venue to really bash what they came determination for — alternatively of dragging down hold times, queueing astatine the entranceway oregon cashier and different gross blockers.

2. Face designation technology

The look is the eventual identifier and controller of the user experience. You tin commencement utilizing look designation exertion astatine the entranceway oregon parking lot, providing real-time information connected erstwhile a lawsuit comes and goes, acquisition patterns, games often played, information and more. The smarter the information you have, the smarter concern decisions you'll make.

Face designation besides allows you to hyper-personalize the impermanent experience. When a lawsuit interfaces with a instrumentality with this technology, it tin flash a greeting with their name, propulsion their usuals and upsell according to the lawsuit behavior. You tin deduce circumstantial promotions oregon offerings based connected the information from these transactions.

3. AI-driven CRM

To automate tasks that erstwhile required humans, FECs tin usage precocious exertion similar artificial quality to smoothen processes and augment the user experience.

Thanks to this, you tin propulsion for AI-driven decision-making from your guests. This gives you an avenue to interact with your lawsuit pre-visit done mobile app oregon games notifications specified arsenic bounce-back offers and recommendations based connected humanities patterns of spending.

4. Machine learning

Like AI, this blase exertion is needed to automate tasks and processes by utilizing erstwhile information to marque predictions. It tin beryllium utilized to discover, analyze, design, measure, show and measure user trends and behaviour from your concern touchpoints.

You would privation a multi-touchpoint travel for your guests, and incorporating wearable media and precocious machine sensors tin assistance get you the information that instrumentality learning tin crunch into meaningful insights.

5. Immersive technology

A multi-touchpoint user travel should beryllium paired with a multi-experience offering, and immersive technologies are required to attain this. This means designing experiences that are beyond in-venue, in-app and in-person.