6006 VISITORS ATTENDED INTERIHOTEL MAD22 “the joy of making” - TOPHOTELNEWS

interihotel MAD22 closed its doors past Friday 7 October pursuing the sojourn of 6,006 contract-hospitality professionals. Visitors were capable to bask a implicit showroom of products and plan materials from 152 starring brands successful the contract-hospitality sector, arsenic good arsenic a singular programme of conferences, workshops and circular array discussions with starring speakers from the sector.

The twelfth variation of interihotel, held for the archetypal clip astatine IFEMA Madrid, has generated large involvement among visitors of the event, some for its beardown personality, focused connected the plan of hospitality spaces, and for the afloat programme of activities carried out.

A cautiously designed accumulation space

This variation of interihotel has been characterised by the cautiously designed accumulation space, down to the past detail. The 152 exhibiting brands showcased their interior plan solutions for the hospitality assemblage successful accumulation spaces, recreating pilots of antithetic types of edifice and edifice environments (room, cafeteria, lobby…). Besides, the organisation has acceptable up the communal areas, specified arsenic the lounge, cafeteria, league room, conception rooms, etc. with merchandise placement of the exhibiting brands, which has served some to grow its ain accumulation spaces and to make precise design-oriented remainder and societal areas for visitors.

First complaint conferences

This year, 94 speakers took portion successful the conferences, debates and workshops. The conferences and debates were moderated by Anatxu Zabalbeascoa, writer specialising successful architecture astatine El País, Marta Riopérez, manager of Elle, Tachy Mora, taste writer specialising successful design, and the adept successful innovative plan trends Marisa Santamaría. The league abstraction was packed to perceive to talks by speakers similar Arrate Arizaga (Snohëtta), Natali Canas (El Equipo Creativo), Pepa Casado (futurea), Carlos Couturier (Grupo Habita), Héctor Esrawe (Esrawe), Nacho Martín (Fjord Accenture Song), Dorothée Meilichzon (CHZON), Rebeca Muñoz (Livit Design), Jorge Penadés (Oficina Penadés), Marc Rahola (OD Grupo), Lorna de Santos, Felipe Turell (Mo de Movimiento) oregon Manuel Villanueva and Carlos Esteban (Moredesign).

In turn, the workshops were a large occurrence among visitors, who were capable to larn utile methodologies and enactment them into signifier successful specified absorbing areas arsenic sustainability successful interior design, ceramics, edifice certifications, modern crafts, botanical composition, lighting design, virtual world and artificial intelligence.

Among the caller activities included successful interihotel MAD22 were the Face to look betwixt Gabriele Schiavon and Michela Mezzavilla, curated by the APDI, and “The Dialogues” successful the Lounge, successful which professionals from the assemblage discussed the antithetic themes of the event.  

interihotel 2022 Awards

This year, interihotel announced 5 grant categories: champion stand, innovative merchandise for edifice interior design, champion edifice interior plan project, champion edifice interior plan task and designation for nonrecreational vocation successful edifice interior design. In the archetypal case, the assemblage awarded prizes to the companies Villeroy&Boch and Neolith for their stand, designed by the interior decorator Sara Folch, for its elegance, simplicity and functionality. Regarding the innovative product, the grant went to the “Twist&Flush” flushing strategy by Villeroy&Boch for its publication to biology sustainability, its debased acoustic interaction and its technological innovation. The assemblage awarded the prize to the champion edifice interior plan task to the Stone Designs workplace for the 19.86 by Rubén Arnaz restaurant, for highlighting Castilian gastronomy and its earthy and sustainable image. The prize for the champion edifice interior plan task went to Jaime Beriestain Studio for its publication to Madrid’s civilization and its transgressive usage of colour and materials successful the Canopy by Hilton Madrid Castellana hotel. Finally, the assemblage of the interihotel awards recognised the nonrecreational vocation of Tomás Alía arsenic a applicable fig successful the edifice and edifice plan sector, for his unquestionable creator and idiosyncratic merits, for highlighting the worth of craftsmanship and for his defence of accepted trades.

The members of the assemblage were Beatriz Amann, Design School Director of the Istituto Europeo di Design (IED); José Luis Armengol, subordinate of the committee of directors of Hostelería Madrid and proprietor of St. James Restaurants; Ángel Hernández Espada, COAM committee member; Lara Elbaz, vice-president of APDI; Álvaro Matías, manager of the Madrid Design Festival; Álvaro Carrillo de Albornoz, wide manager of ITH; Susana Sancho, subordinate of the committee of directors of DIMAD Fundación; Esther Sánchez, dean of CODDIM; Mar de Miguel, enforcement vice-president of AEHM and Joaquim Solana, clump manager of Ambit Living Spaces Cluster (CENFIM), arsenic caput of the jury.

Interiors Living Lab

Interiors Living Lab, an unfastened innovation abstraction developed by CENFIM, prepared 2 unsocial projects exclusively for this variation of interihotel: Physical Concept Rooms and holographic virtual world Concept Rooms.

The interior plan workplace Grupo Plan came up with the conception and developed the plan of the Nature & Family Concept Room, inspired by Best Hotels. On the different hand, the Urban Sophisticated Concept Room was designed and implemented by the interihotel team, based connected a conception by Pombo Studio inspired by One Shot Hotels.

Another item of interihotel MAD22 was the Concept Rooms abstraction successful holographic virtual reality, which allowed visitors to immerse themselves successful 5 conceptual edifice rooms and interact with different radical acknowledgment to real-time multi-user holo-communication technology, a pioneering innovation at an lawsuit successful the sector. These unsocial spaces were designed by INDA Studio, Sideral and Qualia Estudio, Lagranja Design, Patrick Genard & Asociados, Cuarto Interior and Wilson Associates and inspired by Le Meridien Ra Beach Hotel, Guitart Hotels, Castilla Termal Hoteles and NH Hotel Group.

The conception rooms allowed america to ideate however the hospitality spaces volition look similar for the caller guests, by means of applied trends and solutions successful products and materials created for the antithetic profiles. 

International mission

The activities of the planetary ngo that took spot wrong the model of interihotel included, successful summation to look to look meetings and lunches, moving groups and circular array discussions, moderated by David Cámara (Unex). Opinion-leading studios and edifice groups from Mexico and the Caribbean, the United States, the United Kingdom and the United Arab Emirates took portion successful the activity.

Results

interihotel MAD22 “the joyousness of making” closed its doors astatine midday connected Friday 7 October with 6,006 interior plan professionals, promoters and managers from the contract-hospitality sector. 

2,656 of the registered professionals stated, arsenic the main crushed for their visit, the hunt for suppliers for a refurbishment oregon caller operation task for a edifice oregon restaurant. This shows however overmuch concern the lawsuit generates for the exhibiting brands.

The programme of activities for the 2022 variation held a full of 44 sessions of conferences, circular tables and workshops, successful which 94 speakers took part, a grounds fig for an in-person edition, some successful presumption of the fig of sessions and the fig of professionals, ever taking into relationship the precise precocious level of the speakers and topics. 

Based connected these figures, interihotel positions arsenic a starring lawsuit successful Europe successful the niche marketplace of interior plan for hotels and restaurants.

More information: www.interihotel.com