A World Of Virtual Reality: Entering The Metaverse With Bachem 360 - Contract Pharma

Bachem’s connection has been transforming implicit the past fewer years. The pandemic proved that innovation and continuous improvement are cardinal to amended connection and engagement with stakeholders. One of the examples of our innovative connection with customers is Bachem 360 – our virtual showroom which we launched earlier this year.

Always connected with our partners and customers

Our main extremity with this task was to usage caller intuitive ways to link with our partners and customers and service them the prime accusation they request connected a idiosyncratic level. With the assistance of a cross-functional valuation committee including marketing, sales, BD, and lawsuit excellence, we developed Bachem 360 based connected lawsuit needs, experience, knowledge, and feedback.

With the motorboat of the virtual showroom successful May 2022, Bachem is the archetypal CDMO successful the manufacture to make a first-class integer and inspiring experience. Visitors tin research the full Bachem world, showcasing institution expertise, products, technologies, processes, and truthful forth.

Nikki Parsons, Director Digital & Event Marketing astatine Bachem AG, says “Bachem 360 truly showcases our strategical foundations of innovation and customer-centricity. We privation to WOW our customers with caller integer experiences that tin assistance them truly link with our marque and thrust concern for the company. I’m excited for the aboriginal of Bachem 360 due to the fact that this is conscionable the opening and it’s large to spot our maturation some successful the existent and virtual world.”

Design inspired by the scenery of our office successful Switzerland

Digital, yet realistic and with an innovative design, the caller virtual showroom achieves needs-oriented contented starring the assemblage done each applicable concern segments to the accusation needed, provided successful easy digestible bite-size cognition pieces.

The wide showroom plan is loosely based connected the headquarter reception building, portion the surrounding country is akin to the hills adjacent to Bubendorf. Once wrong the showroom, the visitant tin navigate to assorted rooms with accusation connected different products and services.

What you tin observe successful the showroom

The item of Bachem 360 is the unrecorded area, wherever visitors tin entree all previous and upcoming webinars. The unrecorded country is prominently placed connected the crushed level and draws attraction to the futuristic LED partition hosting the unrecorded webinars. This operation of unrecorded and on-demand contented extends the lawsuit travel astir our webinars from further accusation pieces to idiosyncratic enactment with our colleagues.

Continuous further developments

Further improvements from the improvement pipeline are presently successful progress. These upgrades volition see caller and engaging features that let for much nonstop real-time interaction. In addition, we program to integrate caller areas to make an progressively realistic virtual satellite of Bachem.

About Bachem

Bachem is simply a leading, innovation-driven institution specializing successful the improvement and manufacture of peptides and oligonucleotides. With implicit 50 years of acquisition and expertise Bachem provides products for research, objective improvement and commercialized exertion to pharmaceutical and biotechnology companies worldwide and offers a broad scope of services. Bachem operates internationally with office successful Switzerland and locations successful Europe, the US and Asia. The institution is listed connected the SIX Swiss Exchange.

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