Aamir Khan: Minister asks Bollywood star to avoid ‘anti-Hindu’ ads

An Indian authorities curate has "requested" Bollywood prima Aamir Khan to debar doing advertisements that "hurt spiritual sentiments".

The remark by Narottam Mishra, location curate of Madhya Pradesh state, came arsenic a caller advertisement featuring Khan sparked outrage among Hindu right-wingers.

The advertisement - for a slope - depicts Khan and histrion Kiara Advani arsenic newlyweds participating successful Hindu wedding rituals.

But critics alleged that the advertisement attacked Hindu traditions and culture.

The latest ad, for a fiscal services company, shows Khan's quality taking the ceremonial archetypal measurement into his bride's location aft matrimony - a ritual traditionally performed by Hindu brides.

Some defended the ad's subversion of sex norms, calling it "brilliant".

"The advertisement is astir treating our daughters with respect, emotion and they are nary antithetic than a boy," 1 Twitter idiosyncratic wrote.

But others said it "mocked" and "insulted" Hindu rituals and traditions.

Mr Mishra, the minister, said helium watched the advertisement aft receiving a complaint. "I petition him (Khan) to not bash specified advertisements by keeping the Indian traditions and customs successful mind," helium told reporters.

This isn't the archetypal clip Khan has been accused of "hurting" Hindu sentiments.

His past film, Laal Singh Chaddha, faced an online boycott campaign aft right-wing trolls and commenters raked up a 2015 remark successful which the histrion expressed alarm implicit increasing spiritual intolerance successful the country.

At the time, e-commerce level Snapdeal had dropped Khan arsenic its marque ambassador pursuing a backlash - since then, Khan has often clarified the connection and publically affirmed that helium loves India.

In 2021, the histrion faced criticism for featuring successful a tyre advertisement wherever helium asked radical to refrain from bursting crackers connected the thoroughfare during the Hindu festival of Diwali.

Mr Mishra meantime has often made the quality for issuing warnings and suggestions to Bollywood.

Earlier this month, the curate said helium whitethorn instrumentality legal action against the makers of the upcoming mythological movie Adipurush if they did not region scenes that showed Hindu deity Hanuman wearing "leather clothes".

"Such scenes wounded spiritual sentiments," helium said.

The advertisement featuring Khan is the latest to look online backlash from right-wing Hindus.

In 2021, histrion Alia Bhatt faced disapproval for featuring successful an advertisement that questioned the signifier of kanyadaan (giving distant the bride) astatine Hindu weddings. A twelvemonth earlier that, jewellery marque Tanishq pulled an advertisement featuring an interfaith mates aft backlash online.