Ad Of The Day: Meta’s First 3D Billboard Promotes Its Latest VR Headset - The Drum

The run for the latest headset comes astatine a captious clip for the company. Just weeks earlier the run motorboat it was forced to execute a circular of wide layoffs arsenic it struggled to equilibrium its concern into VR with investors’ expectations connected returns. This run volition beryllium hoping to importantly displacement the dial connected sales.

As good arsenic a 90-second film, the ‘Wish For Extraordinary’ task besides includes a leader 3D out-of-home (OOH) activation successful London, arsenic good arsenic Waterloo iMax, Oxford Street and TFL London Underground escalator takeovers.

By digitally transforming the building, the societal media level aims to item that you tin play and interact with radical from each implicit the satellite and transport to anyplace wrong the universe.

• The communicative down WhatsApp’s 3D billboard

Outside of London, the run volition besides diagnostic connected billboards successful Manchester and Nottingham.

In the coinciding Christmas short, viewers spot people’s imaginations travel to beingness aft being fixed Quest 2 arsenic a gift.

The task volition besides beryllium rolled retired crossed societal media and a media bargain crossed ITV, Channel 4 and Sky, arsenic good arsenic nationwide cinemas.

Chelsey Susan Kantor, manager of marcomms astatine Meta Quest, said: “Asking for a Meta Quest 2 isn’t conscionable unwrapping a portion of exertion – it’s unwrapping your astir bonzer wishes. With this campaign, we wanted to seizure the joyousness of having big, bonzer wishes and really having them travel existent with Quest 2. Whether that’s suiting up and taking to the skies arsenic your favourite superhero oregon simply spending the day astatine the International Space Station, it’s each imaginable with VR.”

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