adidas beijing store immerses shoppers in 'phygital' installations - Designboom

adidas sanlitun flagship store redefines the buying experience

While online retail becomes an accepted norm with much and much consumers preferring to store from the comfortableness of their homes, YSP and OUTPUT see however brands tin statesman to lure consumers backmost successful store. Their solution is an immersive and interactive span betwixt virtual and carnal realities, past and present, to curate a customized exhibition-like experience. Revamping Adidas’ Sanlitun planetary flagship store in Beijing, China, with a marque caller identity, the plan squad creates a bid of multi-sensory ‘phygital’ installations for an entertaining yet inclusive experience.

From a elephantine interactive cube with a lottery to bargain limited-edition products, to a integer dependable plot wherever with the assistance of AR visitors tin creation with avatars successful their ain euphony video, to a integer creation accumulation connecting virtual and offline communities — each acquisition is embedded with Adidas’ halfway marque values and fosters inclusivity.

YSP completes Adidas Sanlitun Flagship Store successful Beijing | each images courtesy YSP

ysp calls for in-store buying with multi-sensory installations

YSP plan a bid of interactive installations that are not lone informative and entertaining, but besides assistance to physique a transmission for Adidas to straight pass with their consumers and recognize their needs by co-creating thing new. The multimedia Sound Garden experience, with a absorption connected Adidas’ municipality culture, invites visitors to make a personalized euphony video with the marque done a broad sensory experience.

Here, successful real-time visitors tin creation alongside an avatar connected surface to make their ain unsocial euphony video. As they creation to the beats created by inheritance music, the avatar connected surface reflects their movements to nutrient the medium screen and video. In the audio area, the plan squad includes 2 options for signaling an idiosyncratic soundtrack, which includes a quality dependable oregon a robotic limb that plays an Adidas merchandise arsenic an instrument. As the euphony plays, the robotic limb hits a sneaker and waves a container to mimic a drum and sandbag, and pulls a zip to heighten the soundtrack. As the bushed thumps, the airy dances alongside it.

Hype: an LED cube displays eye-catching marque visuals

For a much interactive buying acquisition that reinterprets modular linear and constrained commercialized displays, YSP integrates a elephantine ‘4D’ LED cube surrounded by futuristic show furniture vessels. The multi-sensory Hype show combines integer experience, products, space, and time. Along the cube’s surfaces, marque visuals and products are displayed connected loop, meantime the surrounding capsules showcase limited-edition products, which visitors tin ballot connected for a accidental to bargain the exclusive goods.

The last Talk of the Town integer creation show bridges a portal betwixt world and virtual, fostering transportation betwixt Adidas’ online communities and offline activities. Shaped similar an immersive assemblage exhibition, walls of screens integrated with interactive AR experiences activate each the mark-ups connected the representation to amusement wherever Adidas events are taking spot astir Beijing. Visitors tin research the representation and find an enactment to join.

each capsule displays limited-edition products and screens for voting