Adidas cuts ties with rapper Kanye West

Clothing elephantine Adidas has chopped ties with rapper Kanye West, saying it does "not tolerate antisemitism and immoderate different benignant of hatred speech".

Adidas's Yeezy marque collaboration with Mr West was enactment nether review, aft helium showed a "White Lives Matter" T-shirt plan astatine Paris Fashion Week.

Days later, the rapper posted antisemitic comments connected his Twitter account.

His products volition beryllium pulled from merchantability with contiguous effect, said Adidas.

The sportswear marque has antecedently said the Yeezy marque collaboration with Kanye West - known arsenic Ye - was 1 of the astir palmy successful the company's history.

Cutting the concern means Adidas volition marque a nett nonaccomplishment of £217m successful 2022 arsenic a result, it said.

Mr West had antecedently accused Adidas of stealing his designs, successful a now-deleted Instagram post.

In a connection connected Tuesday, Adidas wrote: "Adidas does not tolerate antisemitism and immoderate different benignant of hatred speech. Ye's caller comments and actions person been unacceptable, hateful and dangerous, and they interruption the company's values of diverseness and inclusion, communal respect and fairness."

Mr West's concern partnerships person travel nether expanding pressure. Bank JP Morgan and covering retailer Gap said successful October that they were ending their narration with Ye.

Mr West accused Gap of not honouring presumption of their deal, including by failing to unfastened standalone stores for his Yeezy manner label.

Although Adidas enactment its narration nether reappraisal aft Mr West showed his "White Lives Matters" T-shirt, the institution did not accidental the postulation was the crushed for the review.

It told the BBC it had made the determination to enactment the concern nether reappraisal aft "repeated efforts to privately resoluteness the situation" of being accused by Mr West of "stealing" his designs.

The operation Black Lives Matter, which represents absorption to racism and constabulary brutality, was wide utilized aft George Floyd, an unarmed achromatic man, was killed by a constabulary serviceman successful Minneapolis successful the summertime of 2020.