Adidas Reportedly Sitting on Over Half a Billion Dollars Worth of Yeezys - TMZ

Adidas Sitting connected Over Half a Bil successful Yeezys Must Sell, Sell, Sell: Report

12/24/2022 10:21 AM PT

Adidas cutting ties with Kanye West has turned retired to beryllium a large gamble, due to the fact that it has implicit fractional a cardinal dollars worthy of the guy's shoes to sell, without his sanction anymore.

We already knew Adidas was readying to determination guardant with selling unbranded Yeezys post-split, but present ... we person a spot much penetration into why. According to the Financial Times, insiders astatine the sneaker institution assertion Adidas is sitting connected a immense upland of Yeezys.

Per the report, the inventory the institution has amounts to astir $530 cardinal ... and Adidas is seemingly eager to hawk them to debar taking an adjacent bigger deed than what it's publically disclosed frankincense acold -- which was already looking rather grim for end-of-year numbers.

On apical of the staggering magnitude of shoes it has to determination -- which Adidas is reportedly scrambling to fig retired however to bash it -- the FT communicative goes into immoderate item astir however profoundly tied it was to Yeezys and to what grade Adidas was hinging its occurrence connected it.

In 2022 alone, Yeezys made Adidas upwards of $1.8 cardinal ... and made up astir 7% of its full profits. The study besides says Yeezy has stayed beardown arsenic a changeless merchandise successful the Adidas wheelhouse since astatine slightest 2019, which mightiness explicate wherefore Adidas took truthful agelong to yet cut ties with Kanye -- the dude (and his footwear brand) was virtually its currency cow.

Adidas has reportedly already acceptable a day for its archetypal unofficial Yeezy merchandise ... the institution is calling it the Adidas 350 V2 “Granite," and it's expected to retail for $230 -- dropping successful January.

There's been a batch of statement online implicit whether radical should (or will) bargain what Adidas is trying to merchantability present ... but this study makes it wide -- it's banking connected sneakerheads continuing to cop, due to the fact that if they don't ... it could mean occupation for the footwear company.

Kanye, meanwhile, hasn't said overmuch astir Adidas/Yeezy specifically of precocious -- different than to mostly complain. He hasn't shown immoderate signs of trying to reclaim it arsenic his ain IP.