Alabama station promotes weather brand with 'story'-driven spot - NewscastStudio

WBRC successful Birmingham, Alabama, is promoting its First Alert Weather squad and franchise with a spot that examines however “every tempest has a story.”

That’s the enactment that opens the promo, which starts showing main meteorologist Wes Wyatt driving the station’s upwind conveyance portion looking up toward the sky.

The presumption past switches to what appears to beryllium a composited top-down exterior presumption of the conveyance driving on a road, zooming up toward the entity earlier cutting to a series of on-screen substance successful a chiseled typeface acceptable successful beforehand of a foreboding cityscape accompanying the narrator speechmaking “the lives impacted successful between.”

“Where our communicative begins is with your First Alert, informing you good up of clip truthful the section successful betwixt isn’t filled with surprises.”

When the announcer reads the connection “surprises,” there’s an representation of what is presumably a tornado-damaged location with that connection placed to look arsenic if a elephantine mentation of it is floating conscionable supra the 2nd level of the location and down 1 of the damaged eaves. This style, which has go fashionable successful promos of each kinds, is lone utilized successful this shoot, making it look a spot retired of spot with the different on-screen substance presentation, though it besides stands retired good and draws the oculus in.

“The largest team, connected your side, dedicated to telling the communicative that starts and ends with you,” the narrator says arsenic images of the remainder of the upwind squad look on-screen (including Wyatt, determination are 7 successful full featured).

“This is wherefore we First Alert,” the announcer concludes, switching the operation “First Alert” into a verb arsenic a bold reddish inheritance animates in. 

WBRC is owned by Gray Television and brands arsenic WBRC Fox 6 News connected air.