Alibaba is bringing augmented reality, extended world and virtual influencers to online shopping. Credit: Alibaba Group
“Treasure hunting” connected Taobao is portion of our regular life. During this year’s Singles Day Global Shopping Festival, Alibaba has combined shopping, fun, and amusement each into one. Business units crossed Alibaba’s ecosystem are utilizing augmented reality, extended world and virtual influencers to alteration online shopping.
Three Chinese consumers are invited to effort retired immoderate caller features, specified arsenic virtual marketplace, and representation hunt connected Alibaba’s buying apps, Taobao and Tmall. Watch the video beneath to spot their experience: