Alicia Silverstone Returns as Clueless Character Cher for Rakuten Super Bowl Ad: 'Your Girl Is Back'



Jen Juneau is simply a integer accusation writer for PEOPLE considering that 2016.

Alicia Silverstone has were fixed america wholly buggin' yet again.

Twenty-seven years aft playing elegant ditz with a coronary bosom of golden Cher Horowitz successful 1995's youngster accepted Clueless, Silverstone, 46, reprises the cherished presumption successful a Super Bowl advertisement for Rakuten.

PEOPLE has an 1 of a benignant archetypal analyse the 15-second teaser, which sees the histrion locomotion into a schoolhouse country carrying Cher's sature yellow-and-black checked blazer-and-skirt ensemble with her blonde hairsbreadth striking successful unfastened waves, wearing her favourite add-ons: buying bags.

Fans of the movie volition besides admit the way gambling wrong the background: "Alright" by means of Supergrass, from the Clueless soundtrack.

After taking her spot connected the podium wrong the beforehand of the elegance, simply arsenic she did for much than 1 memorable scenes wrong the movie, Silverstone turns circular and says, "Don't worm — your woman is again."

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Registered shoppers the usage of the Rakuten net site, browser hold oregon app get currency again astatine masses of retailers — thing the histrion knows her shopaholic idiosyncratic could instrumentality afloat payment of.

"Rakuten makes it casual to store whilst you shop, and moving with them to reconstruct Clueless for the Super Bowl grade made acquisition with however overmuch Cher loved buying — nary question she mightiness person tons of Cash Back," Silverstone tells PEOPLE completely.

Loosely chiefly based connected Jane Austen's 1815 caller Emma, Clueless became written and directed by mode of Amy Heckerling and follows 15-yr-old Cher arsenic she — well, cluelessly — navigates ain household life, school, popularity and the thought of affection.

In summation to Silverstone, Clueless' large name-studded formed additionally featured Brittany Murphy, Donald Faison, Jeremy Sisto, Stacey Dash, Breckin Meyer, Wallace Shawn, Justin Walker, Elisa Donovan, Twink Caplan, Dan Hedaya and Paul Rudd, the second successful his movie debut.

This isn't ever the superior clip Silverstone has channeled Cher successful caller years. Back successful 2021, her first-ever TikTok video saw her recreating a country from Clueless with then-10-year-old lad Bear.

She and costar Dash, 50 six, besides regarded unneurotic to recreate a classical second from the movie successful November of past 12 months — 4 years aft Silverstone reprised her role for a 2018 occurrence of Lip Sync Battle, appearing "Fancy" done Iggy Azalea. (The track video for the song famously pays homage to Silverstone's Clueless wide performance.)

In July 2022, Silverstone celebrated 27 years since the launch of her iconic teen drama with the assistance of sharing a video montage of her idiosyncratic connected TikTok.

Set to a humanities past way of "Big Energy" by Latto, the montage featured clips of Cher successful rather a fewer elegant outfits and singular scenes, inclusive of the infinitesimal her dada Mel (Hedaya, 82) asks her, "What the hellhole is that?" and Cher responds successful an harmless voice, "A dress."

"27 years successful the past, a horrific b*tch was calved 😉💁🏼‍♀️ Happy anniversary, Cher! 💛 #Clueless #AsIf #90s," Silverstone wrote successful the caption.