AmazeVR talks about the future of VR concerts - hypebot.com

The virtual world satellite is expanding and making much country for musicians to scope larger audiences with little question and expense.

by Janelle Borg of AmplifyYou

Virtual world concerts are becoming a blistery commodity for the world’s apical superstars. With Travis Scott’s virtual performance grossing much than $20, hosting a virtual world performance has proven lucrative, reaching millions of fans. To larn much astir this expanding niche wrong the euphony industry, we met Joe Choi from AmazeVR – the institution liable for Megan Thee Stallion’s “Enter Thee Hottieverse.”

Can you archer america a spot astir your relation successful AmazeVR?

My sanction is Joe Choi, Senior Strategy and Operations Manager at AmazeVR. Previously, my relation focused chiefly connected starring the in-person execution of the first-ever virtual world performance circuit featuring three-time Grammy award-winning artist, Megan Thee Stallion, successful her “Enter Thee Hottieverse.” Since the completion of the tour, my relation has been chiefly focused connected assisting with the strategy and absorption of our adjacent line-up of artists for our upcoming VR concerts.

How did the institution travel about, and what was the spread successful the marketplace that led to the instauration of AmazeVR?

AmazeVR was founded successful 2015 by the co-founder and aboriginal executives of Kakao (the #1 instant messaging app for smartphones successful Korea and present a multi-billion dollar company). Kakao had their IPO, and though majorly successful, the (AmazeVR) founding members inactive had a thirst for creating innovation that could interaction the planetary market.

Coincidentally, aft experiencing a virtual world (VR) headset called GearVR (an aboriginal mentation of the VR headset made by Samsung), the founding members saw the imaginable for this exertion to go a personalized show that would beryllium capable to regenerate TVs and monitors – conscionable arsenic smartphones had replaced each compartment phones. Driven by this content that VR could beryllium utilized to “distribute offline experiences” beyond seeing conscionable emblematic 2D content, a imagination was calved and the squad was officially established successful Silicon Valley.

What was it astir the euphony manufacture that appealed to you?

Music is 1 of the astir promising sectors for aboriginal improvement successful the VR amusement industry. Along with games, the euphony manufacture is owed for a paradigm shift, and galore companies person been trying to innovate the adjacent “big thing.” The pandemic lone accelerated this shift, arsenic we’ve seen galore attempts spanning from livestreams to virtual concerts to Fortnite shows. All of these different solutions, though, lone supply incremental worth from what already exists, and nary different solution genuinely captures the halfway worth for fans – a quality connection.

Before the pandemic, the planetary unrecorded euphony marketplace size was $28.56B. We judge that the VR Concert concern has much imaginable than the unrecorded performance concern since determination are nary carnal constraints. Compared to the fig of unrecorded performance audiences, artists person galore much fans with a willingness to wage for high-touch experiences, and VR concerts volition beryllium 1 of the astir premium experiences for each fans.

You person precocious worked with Megan Thee Stallion connected “Enter Thee Hottieverse.” In what ways has Thee Hottieverse helped shed airy connected VR and its usage successful the euphony industry?

Working with Megan Thee Stallion and the full Roc Nation squad was an highly rewarding experience, due to the fact that we were challenged, some internally and done immoderate large outer feedback, to bring our VR performance to the level of prime expected of a superstar similar Megan. We knew for our archetypal effort we wanted to stroke radical away, and Megan’s professionalism and feedback pushed america successful areas that allowed america to collaborate and make an astonishing acquisition for her fans.

As a result, we were capable to larn and amended upon our proprietary camera technology, Unreal Engine-based VR VFX Tools, and AI modules to automate manual tasks and nutrient top-notch ocular fidelity. Visual fidelity is possibly the top contributor to the consciousness of beingness and the content that the acquisition is real—in our case, of convincing fans that they truly person conscionable met their favourite artists.

SM Entertainment is known for its establishing its involvement successful the metaverse – peaking with their metaverse-inspired miss radical aespa

SM Entertainment is known for pushing the envelope and being 1 of the archetypal amusement companies to incorporated the metaverse. How volition your concern with SM proceed to grow K-Pop’s power not lone successful IRL, but besides successful the metaverse?

We person ever maintained adjacent relationships with K-pop giant, SM Entertainment, and the associated task was a effect of these relationships and the aboriginal they spot with what VR (and the metaverse) tin bring to the euphony industry.

With the VR marketplace topping astir 15 cardinal progressive users successful the Meta Quest ecosystem alone, we spot this arsenic a large accidental for artists to expect adjacent much divers opportunities to scope their fans successful VR and the metaverse. Additionally, we are preparing to motorboat our euphony metaverse work crossed each large VR app stores successful 1H 2023 with a line-up of established and emerging artists, some from SM Entertainment and successful the U.S.—a large accidental to scope this fast-growing community.

How is AmazeVR contributing to creating a caller euphony economy?

AmazeVR is ushering successful the adjacent signifier of music. Through our proprietary camera exertion and software, we nutrient virtual world (VR) concerts, creating wholly caller philharmonic experiences that bring fans person to artists than ever before. Most fans of euphony don’t person the luxury of seeing their favourite artists successful performance for a myriad of reasons–scheduling conflicts, geographic location, oregon fiscal burden, to sanction a few. However, our VR concerts connection the immersive acquisition of seeing your favourite creator up adjacent and personal–even from home. Our extremity is to let fans to beryllium capable to acquisition their favourite artists anytime, anywhere.

AmazeVR is promoting a concern that produces and distributes euphony artists’ immersive concerts some online and offline based connected our proprietary VR technology. We privation to presumption ourselves arsenic a institution that is analogous to some Spotify and Live Nation – but for VR.

We captivated fans (many of whom were first-time VR users) successful 2022 with the first-ever VR performance circuit featuring three-time Grammy award-winning artist, Megan Thee Stallion, successful her “Enter Thee Hottieverse” circuit crossed 15 large cities successful the U.S., garnering implicit 15,000 concertgoers. Moving forward, our VR concerts volition beryllium accessible chiefly online, and we envision them becoming a cardinal constituent of each artists’ merchandise strategies and medium rollouts, mounting a caller paradigm for some artists and fans alike beyond the existing unrecorded in-person concerts.

Janelle Borg knows a happening oregon 2 astir the euphony industry. Having been progressive successful the manufacture since the property of 13, she’s present progressive successful a assortment of music-related projects and is ever keen to stock manufacture tips ‘n’ tricks with chap musicians.