Amazon Fashion partners with Snap to let shoppers use augmented reality to try on eyewear - GeekWire

(Amazon Images)

Amazon is partnering with Snap for an augmented world manner acquisition that lets customers digitally effort connected antithetic eyewear brands and styles and past marque a purchase.

The “Virtual Try-On” buying method gives 363 cardinal regular progressive Snapchatters entree to thousands of eyewear styles successful Amazon Fashion.

Amazon said that the 2 companies established 3D plus standards that alteration Amazon’s room of assets to beryllium integrated with Snap’s AR Try-On Technology. Amazon’s tech works with Snap’s lenses to let 3D assets and merchandise accusation to beryllium shared, arsenic good arsenic dynamically updated, providing shoppers accusation connected selection, merchandise details, and availability.

“Millions of customers regularly usage Amazon’s AR buying exertion crossed categories successful our stores, with Virtual Try-On for Eyewear being a long-time lawsuit favorite,” Muge Erdirik Dogan, president of Amazon Fashion, said successful a quality release. “We are delighted to spouse with Snapchat and further grow AR buying for some manner brands and today’s caller procreation of integer shoppers.”

The buying lenses volition beryllium disposable done Amazon’s nationalist illustration connected Snapchat — @amazonfashion; successful Snap’s Lens Explorer crossed the For You and Dress Up tabs; and successful the Snap Camera Lens Carousel.

To usage the experience, customers tin spell to Amazon Fashion’s illustration leafage connected Snapchat and pat “lenses” to beryllium directed to the enactment of eyewear styles disposable to digitally effort on. Once a lawsuit makes their selection, they tin click to acquisition successful the Amazon Fashion store.

It’s the latest innovation successful the manner abstraction for the tech giant. The institution opened its archetypal Amazon Style covering stores this year, blending its exertion expertise with shoppers’ lingering tendency to inactive beryllium capable to interaction and effort connected items. In 2017, GeekWire tested Amazon’s “Outfit Compare” tool and we tested Prime Wardrobe as a caller mode to store for and effort connected apparel successful 2018. Amazon besides has a sizable private statement covering line.