Apple Breaks 13-Year Tradition by Announcing New Products in January - MacRumors

Apple this week broke a contented it has maintained for the past 13 years by announcing caller products successful the archetypal period of the year.

This week, Apple unexpectedly announced respective caller products, including updated 14-inch and 16-inch MacBook Pros powered by M2 Pro and M2 Max, a caller Mac mini with M2 and M2 Pro, and an updated HomePod. As it has occasionally done, Apple announced the latest products done property releases connected its website and videos connected its YouTube transmission alternatively than a afloat produced integer event.

The past clip Apple made a merchandise announcement successful January was successful 2010 erstwhile Apple CEO Steve Jobs stood connected signifier successful San Francisco and introduced the satellite to the iPad. Apple has traditionally chosen the months of March oregon June to marque their archetypal main merchandise unveilings of the year, arsenic elaborate successful the database below, which outlines the archetypal merchandise instauration of each twelvemonth since 2010.

• January 27, 2010: The instauration of the iPad
• March 2, 2011: Announcement of the second-generation iPad
• March 7, 2012: Revealing the third-generation iPad and a caller Apple TV
• June 10, 2013: Announcing iOS 7, OS X Mavericks, Mac Pro, and much astatine WWDC
• June 2, 2014: Introduction of iOS 8, OS X Yosemite astatine WWDC
• March 9, 2015: The merchandise day of the Apple Watch revealed, iOS 8.2, and caller wellness studies
• March 21, 2016: New iPad Pro, first-generation iPhone SE, and updated Apple Watch
• June 5, 2017: iOS 11, watchOS 4, macOS High Sierra, and a caller iPad Pro
• March 27, 2018: Media lawsuit to denote the 2018 iPad for education
• March 25, 2019: Keynote for Apple News+, Apple Card, Apple Arcade, and Apple TV+
• June 22, 2020: First integer Apple event, announcing iOS 14, iPadOS 14, watchOS 7, macOS Big Sur, and Apple silicon transition
• April 20, 2021: New iPad Pro, redesigned iMac, caller Apple TV, AirTag, and caller purple iPhones
• March 8, 2022: Updated iPhone SE, Mac Studio, Studio Display, and M1 Ultra chip

Information embedded successful Apple's website has provided indications that the institution wanted to denote the caller products it revealed this week successful the autumn of 2022. There were rumors that Apple would present the MacBook Pro and Mac mini with the M2, M2 Pro, and M2 Max chips sometime betwixt September and November astatine a 2nd autumn event. Apple held a hybrid integer and in-person lawsuit connected September 7, 2022, to denote caller iPhones, Apple Watches, and AirPods.

Apple shared a mini keynote video this week that accompanied the caller Macs, featuring their capabilities and features. The 18-minute video shared an uncanny resemblance to Apple's anterior integer events, starring galore to judge that a 2nd lawsuit for the autumn had been scheduled, recorded, yet canceled, and the announcements were alternatively made successful January.

The archetypal lawsuit of 2023 could beryllium the revealing of Apple's "Reality Pro" headset, according to a timeline acceptable by Bloomberg's Mark Gurman. Gurman reports Apple plans to present the headset earlier WWDC successful June and past vessel the headset successful the fall. Apple held an lawsuit past twelvemonth successful March, but nary rumors person suggested a circumstantial timeframe for an lawsuit this year.