Apple Celebrates Resilience In Chinese New Year Film, Shot Entirely On IPhone - The Drum

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Apple is celebrating Chinese New Year with a heartwarming movie astir a young man's emotion of opera and the powerfulness of resilience.

The movie “Through the Five Passes” was changeable wholly connected iPhone and directed by Venice Film Festival award-winning manager Peng Fei.

The movie follows a young Chinese opera performer arsenic helium prepares backstage for a large performance. While helium waits to spell onstage, helium chats with different entertainers and has flashbacks to his struggles learning his trade and processing his skills.

The movie celebrates the powerfulness of overcoming hardships and celebrates the spot of resilience and determination.

The movie ends by showcasing the radical and communities that proceed to execute Chinese Operas crossed China. Chinese Opera is simply a cardinal portion of Chinese New Year traditions which hint backmost to the archetypal dynasty of Imperial China.

The movie was created by TBWA\Media Arts Lab Shanghai with manager Peng Fei, manager of photography Luo Dong and euphony by Varqa Buehrer.

Apple has besides released a behind-the-scenes movie revealing the film-making process connected the iPhone.

“Through the Five Passes” marks the sixth twelvemonth the marque has celebrated Chinese New Year. Last twelvemonth Apple released “The Comeback”, directed by Zhang Meng, which won a swag of awards, including astatine Cannes Lions and Tribeca Film Festival. Other Apple films see “Nian” (2021), “Daughter” (2020), “The Bucket” (2019) and “Three Minutes” (2018).

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