Apple Is Reeling From Soft iPhone 14 Sales, May Launch iPhone 15 At Lower Price Points - Hot Hardware

With the "concerning" income show of its iPhone 14 Plus, Apple is said to beryllium considering a rework of its iPhone 15 household of smartphones. The iPhone 14 Plus is the newest summation to the iPhone household and replaces the 5.4-inch mini iPhone.

Both non-Pro versions are said to beryllium suffering from debased sales, with the Plus being deed the hardest. The lone happening that differs betwixt the modular iPhone 14 and the iPhone 14 Plus is simply a larger surface and battery, and an added $100 successful cost. It seems that caller iPhone buyers are opting for the higher-priced Pro and Pro Max, which has Apple shifting resources to accommodate the demand. This has purportedly besides led the institution to reconsider however to guarantee amended iPhone 15 sales.

Apple departed from its emblematic strategy of including a caller spot successful its full lineup with the iPhone 14 family. The lower-end iPhone 14 and iPhone 14 Plus retained past year's chip, portion the 2 Pro versions received a newer and faster one. The Pro models were besides privy to a caller beforehand plan and 48MP beforehand camera.

iPhone 14 and iPhone 14 Plus

It seems that consumers noticed the differences, oregon deficiency thereof, and decided that upgrading to a non-Pro exemplary conscionable didn't marque sense. However, the improvements to the iPhone 14 Pro and Pro Max, specified arsenic the summation of the Dynamic Island, were capable to person Apple users to ammunition retired the currency to upgrade.

Naver leaker Yeux1122, which MacRumors says has a mixed way record, says that Apple is considering a fewer changes adjacent twelvemonth to its iPhone lineup.

First, the institution is considering lowering the differentiation betwixt the Pro and modular models successful presumption of features. Some of the additions that whitethorn marque it to the non-Pro versions are the Dynamic Island cutout, a higher refresh rate, and the iPhone 14 Pro's 49MP beforehand camera.

iPhone 14 Pro Dynamic Island feature

Another information purportedly being made is price. Earlier reports person stated that the caller iPhone 15 Pro Max (allegedly to beryllium named Ultra instead) volition person a higher starting terms point. The remainder of the iPhone 15 lineup could besides spot a widening successful terms points arsenic well, with the non-Pro models receiving a imaginable simplification successful price.

It appears Apple is hoping that creating a much defined enactment betwixt versions successful price, portion not shorting the non-Pro models of truthful galore features, volition assistance adjacent year's income not beryllium truthful lopsided. Of course, this is tenable conjecture astatine this point, but galore much leaks and rumors volition aboveground betwixt present and the clip Apple officially announces the iPhone 15 household of smartphones adjacent year.