Apple is steadily advancing its iPhone Services in a 'Silent War' against Rival Google - Patently Apple

A caller study this greeting claims that Apple is taking steps to abstracted its mobile operating strategy from features offered by Google genitor Alphabet, making advances astir maps, hunt and advertizing that has created a collision people betwixt the Big Tech companies. The 2 Silicon Valley giants person been rivals successful the smartphone marketplace since Google acquired and popularized the Android operating strategy successful the 2000s.

Apple co-founder Steve Jobs called Android "a stolen product" that mimicked Apple’s iOS mobile software, past declared "thermonuclear war" connected Google, ousting the hunt company’s then-CEO Eric Schmidt from the Apple committee of directors successful 2009.

The Financial Times study further noted that "While the rivalry has been little noisy since, 2 erstwhile Apple engineers said the iPhone shaper has held a "grudge" against Google ever since. One of these radical said Apple is inactive engaged successful a "silent war" against its arch-rival. It is doing truthful by processing features that could let the iPhone-maker to further abstracted its products from services offered by Google.

The archetypal front of this conflict is mapping, which started successful 2012 erstwhile Apple released Maps, displacing its Google rival arsenic a pre-downloaded app. Cory Munchbach, main enforcement of BlueConic: 'Apple is precise good positioned to decouple from Google much and more, mostly nether the guise of user privacy.'

The 2nd front successful the conflict is search. While Apple seldom discusses products portion successful development, the institution has agelong worked connected a diagnostic known internally arsenic "Apple Search," a instrumentality that facilitates "billions of searches" per day, according to employees connected the project. Apple’s hunt squad dates backmost to astatine slightest 2013, erstwhile it acquired Topsy Labs, a start-up that had indexed Twitter to alteration searches and analytics.

Displacing Google connected the iPhone, and assuring users their web queries volition not leak to third-party information brokers, would align good with Apple’s privacy-centric bundle changes and selling run — portion perchance delivering a immense deed to Google’s business."

For much connected this absorbing story, work the afloat Financial Times study from Patrick McGee.