Apple leverages 'Ted Lasso' and in-store classes to teach the importance of iPhone privacy - Fast Company

Apple’s archetypal caller privateness inaugural is its astir entertaining. The institution is leveraging the popularity of the Apple TV Plus deed Ted Lasso to pass users astir the privateness features built into their iPhones. The institution has released a abbreviated film called A Day successful the Life of an Average Person’s Data, starring Ted Lasso alum Nick Mohammed.

The humorous movie takes viewers done a scope of iPhone privateness features, including Mail Privacy Protection, Apple Tracking Transparency, and more. Besides starring Mohammed, the movie besides stars an Apple Specialist who is an existent Apple worker astatine the company’s Tower Theater store successful Los Angeles. Jonathan Krisel, the co-creator and co-head writer of the deed amusement Portlandia, directs the film.

Another caller acquisition privateness inaugural that Apple has launched is its first-ever privateness class, which users tin be astatine their section Apple Store, allowing them to spell hands-on with the privateness features connected their iPhone.

During the session, attendees volition beryllium guided done assorted privateness features of the iPhone by an Apple instructor. The in-person league is large for those who are seeking amended information privateness and find a hands-on acquisition to beryllium a much beneficial learning ambiance for them. These ongoing 30-minute privateness classes volition beryllium disposable astatine each Apple Stores globally opening Saturday, January 28. You tin register for the people here.

Apple’s caller acquisition privateness initiatives travel connected the heels of what is arguably its astir important privateness diagnostic successful years. In December, it rolled retired Advanced Data Protection to each U.S. users, which allows them to take whether they privation astir each of their iCloud information to beryllium end-to-end encrypted, meaning nary 1 but the owner—not adjacent Apple—can entree the bulk of their iCloud data. And with the merchandise of iOS 16.3 this week, Apple rolled retired Advanced Data Protection to much users crossed the globe.

You tin cheque retired Apple’s caller privateness movie below.