Apple Loop: IPhone 15 Ultra Leaks, A Glass MacBook, App Store’s Crypto Problem - Forbes

Taking a look backmost astatine different week of quality and headlines from Cupertino, this week’s Apple Loop includes the iPhone 15 Ultra design, the value of iOS 16.1.2, the solid MacBook, Elon Musk challenges Apple decisions, App Store faces crypto issues, different virtual world PR moment, and the value of "The Greatest" advertisement campaign.

Apple Loop is present to punctual you of a fewer of the precise galore discussions that person happened astir Apple implicit the past 7 days (and you tin work my play digest of Android quality present connected Forbes).

iPhone 15 Ultra Design Leak

Following connected from the treatment of the iPhone 5C-like curves connected the upcoming iPhone 15, its; the crook of the iPhone 15 Ultra (nee Pro Max) to amusement a spot of ankle. The latest conception images amusement disconnected the caller curves, arsenic good arsenic the all-important camera and connection:

"Extraordinarily elaborate renders by Saad Ismail (for AppleInsider) exemplify however reports of curved edges, dual beforehand cameras and the modulation to USB-C should look. And the effect is an iPhone that is unmistakably modern yet undeniably retro."

(Forbes).

Apple Releases iOS 16.1.2

While determination are nary show-stopping issues, iOS 16 has had a unsmooth thrust since its motorboat alongside the iPhone 14 family. As with immoderate bundle release, the updates are taking connected the assorted issues that a wide nationalist organisation volition ever reveal:

"Apple released iOS 16.1.2 connected Wednesday with a fewer fixes and updates. The update comes 3 weeks aft the merchandise of iOS 16.1.1 and much than a period aft the merchandise of iOS 16.1. This latest iOS includes immoderate information updates, improved compatibility with wireless carriers and improvements to clang detection for the iPhone 14 line."

(Cnet).

A Glass Keyboard For Your Macbook

Last twelvemonth saw 1 of the astir extremist carnal changes of the MacBook Pro plan for 5 years - the curved edges were squared off, and the surface got a spot bigger. Yet Apple’s R&D continues to enactment connected immoderate bleeding borderline ideas, arsenic a precocious published patent demonstrates:

"Apple engineers person been researching and filing patents related to utilizing solid bodies for aboriginal MacBooks and iMacs (01, 02, 03 and 04) since astatine slightest 2018. This week the U.S. Patent and Trademark Office published an update to 1 of Apple's patents relating to a Glass-bodied MacBook with a softer, bendable solid aboveground to lessen the interaction of typing connected coagulated solid similar an iPad. Apple is besides considering providing for raised softer solid keys connected a keyboard that integrates interaction sensors beneath each key."

(Patently Apple).

Musk Faced Down Over App Store “Tax"

Apple’s 30 percent rake connected each App Store app income and in-app purchases continues to gully attention. This week, the proprietor of the idiosyncratic millstone that is Twitter. The (now paused) iOS-only blue-tick programme saw 30 percent of the $8 caput to Apple. Along with issues astir app updates and ad-spend connected the service, Elon Musk has issued a precise nationalist ‘I similar Apple’ message

"While Musk whitethorn person travel retired swinging conscionable a fewer days ago, it seems similar helium is calmed down considerably. In the intervening days, Musk has deleted astatine slightest 1 of the tweets memeing the App Store’s 30% cut. He besides complimented Apple’s office arsenic “beautiful”."

(9to5Mac).

Coinbase Faces Impossible App Store

Quick question, would you expect Apple to instrumentality 30 percent of your slope account’s transaction interest each clip you transportation wealth with a banking app connected your iPhone oregon iPad? Now, what if that slope relationship was really a cryptocurrency relationship wherever you person to wage a transaction escaped each clip you transportation money? The erstwhile is fine, but the second is attracting App Store fees. Which looks awkward:

"“Apple’s assertion is that the state fees required to nonstop NFTs request to beryllium paid done their In-App Purchase system, truthful that they tin cod 30% of the state fee,” Coinbase said via its Coinbase Wallet Twitter account. “This is akin to Apple trying to instrumentality a chopped of fees for each email that gets sent implicit unfastened Internet protocols.”"

(Coinbase via Forbes).

Apple’s Virtual Reality Has A New Name

The latest notation to support Apple’s virtual/mixed/augmented world headset astatine the forefront of treatment comes with immoderate changes to the operating system’s name:

"The institution plans to present the headset arsenic aboriginal arsenic adjacent year, on with a dedicated operating strategy and app store for third-party software, according to radical with cognition of the matter. Internally, the institution precocious changed the sanction of the operating strategy to “xrOS” from “realityOS,” said the people, who asked not to beryllium identified due to the fact that the task is inactive nether wraps. "

(Bloomberg).

And Finally...

Apple’s caller selling run astir “The Greatest” does thing much than simply beforehand the tools and services the institution offers. It offers visibility:

"Of people Apple wants you to usage their products, but truthful excessively does Amazon and Google and Microsoft and others. There exists a deeper message: the constituent is not whether Apple is subliminally advertizing to people; the salient constituent is Apple is overtly advertizing a disabled person’s basal humanity."

(Forbes).

Apple Loop brings you 7 days worthy of highlights each play present connected Forbes. Don’t hide to travel maine truthful you don’t miss immoderate sum successful the future. Last week’s Apple Loop tin beryllium work here, oregon this week’s variation of Loop’s sister column, Android Circuit, is besides disposable connected Forbes.