Apple may take drastic measures to reverse the iPhone 14 Plus sales slump - Macworld

Ever since the iPhone 14 Plus arrived successful October, we’ve been proceeding reports that it’s been sitting connected shelves. Now it appears arsenic though the concern is truthful dire, Apple whitethorn instrumentality a full caller strategy with the iPhone 15.

According to a station by yeux1122 connected Naver (translation), the flagging income of the iPhone 14 Plus are “far beyond” adjacent Apple’s lowest estimates and Apple is considering caller strategies with the iPhone 15 to reverse the trend.

Apple plans its telephone releases years successful advance, truthful it’s improbable to cancel its plans for the iPhone 15 Plus. However, Apple is “seriously” acrophobic astir the considering a terms reduction. The iPhone 14 Plus starts astatine $899 portion the iPhone 14 Pro Max, which has the aforesaid surface size, costs conscionable $200 much with galore other features: A16 chip, ProMotion show with the Dynamic Island, telephoto camera, and stainless-steel design. Yeux1122 claims it is “highly likely” that Apple lowers the terms of the iPhone 15 Plus.

A terms chopped to $849 oregon $799 would besides impact the smaller 6.1-inch model, which starts astatine $799. When Apple removed the $699 mini exemplary from the line, Apple efficaciously raised the outgo of the iPhone 14 line, which whitethorn person affected income of the lower-end iPhones. It’s unclear whether Apple is considering a terms chopped for the iPhone 14 Plus.

Apple’s newest iPhone was expected to beryllium the reply to the iPhone 13 mini’s struggles, but it appears to beryllium selling conscionable arsenic poorly arsenic its tiny predecessor. Sales of the Pro models, however, are reportedly surging arsenic Apple continues to abstracted the 2 lines with high-end features. According to yeux1122’s report, that strategy is “definitive” and Apple is apt to thin into the differences betwixt the 2 lines “to the grade that the marketplace tin recognize them.”

Yyeux1122 has a decent way grounds for leaks, accurately predicting the iPhone 14 Pro’s price, chip, and colors, arsenic good arsenic the 10th-gen iPad’s plan changes and merchandise date. The iPhone 15 is expected to beryllium unveiled astatine an lawsuit successful September truthful Apple’s existent plans could precise good change.

Author: Michael Simon, Executive Editor