Monday December 19, 2022 3:52 americium PST by

Apple has discontinue negotiations for the NFL Sunday Ticket bundle aft having erstwhile been regarded arsenic the frontrunner for the streaming rights, claims a caller report.

nfl
According to Dylan Byers astatine Puck News, Apple has backed retired of negotiations due to the fact that it nary longer sees the woody arsenic worthwhile fixed the limitations that would beryllium placed connected it.

Rumors person suggested for months that Apple would beryllium the "likely winner" of the NFL Sunday Ticket package, but signs of dialog issues emerged earlier this twelvemonth erstwhile CNBC reported that Apple wanted much contractual flexibility than the NFL was funny successful providing.

Apple was said to person had no interest successful simply acting arsenic a conduit for broadcasting games, and alternatively was seeking much broad partnerships with sports leagues.

In June, for example, Apple announced that its TV app volition exclusively stream each unrecorded MLS lucifer opening successful 2023, without immoderate section blackouts oregon restrictions. MLS highlights, analysis, and different contented volition besides beryllium disposable crossed the TV app and Apple News.

In contrast, restrictions connected the NFL Sunday Ticket bundle woody would person included section blackouts and nary planetary rights. Pricing is besides said to person been a sticking point, with Apple wanting to fold Sunday Ticket entree into the $6.99 outgo of an Apple TV+ subscription.

However, NFL reportedly considered that terms constituent excessively low, fixed it needs to "protect the interests" of CBS and Fox, its Sunday day broadcast partners.

Apple has been ramping up its sports offerings successful caller months successful an effort to gully much subscribers to ‌‌Apple TV+‌‌. The institution partnered with the MLB for "Friday Night Baseball," and it has inked a 10-year woody with Major League Soccer that is acceptable to footwear disconnected adjacent year. As things stand, it appears NFL Sunday Ticket streaming won't beryllium added to the list.

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