Apple Supply Crunch on Premium iPhone Threatens to Derail Record Sales Run - The Wall Street Journal

Apple Inc.’s informing this week astir iPhone proviso limitations threatens 1 of biggest drivers of the company’s record-breaking income successful caller years: persuading customers to bargain its priciest smartphones.

The iPhone Pro models, unveiled successful 2019, person been integral to iPhone income maturation successful caller years, helping to powerfulness Apple’s bull run, accounting for 52% of the tech giant’s grounds income successful the 12 months that concluded successful September. This year, for the archetypal time, the institution is limiting its astir precocious chips to the 2 Pro models. The 2 basal models are equipped with the prior-generation iPhone 13 chip.