Apple taps 'Ted Lasso' star in iPhone privacy push - Macworld

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January 28 is Data Privacy Day, a time observed by antithetic organizations to “raise consciousness astir privateness issues and to connection tips and information,” according to the FTC. Since privateness is simply a immense portion of Apple’s selling efforts, the institution has a fewer ways to commemorate the day.

Starting connected January 28, Apple is introducing a caller in-person Today astatine Apple league astatine the Apple Store wherever iPhone users tin larn astir the device’s privateness settings. “Taking Charge of Your Privacy connected iPhone” shows users the areas wherever users request to amusement caution–Mail Privacy Protection, Safety Check, Location Services, and passkeys–and however they set these settings connected the iPhone. The league is 30 minutes and registration to be tin beryllium done online.

Before you be the session, you tin ticker Apple’s caller video, made to marque users alert of the regular interactions that interaction information privacy. “A Day successful the Life of an Average Person’s Data” stars Ted Lasso histrion Nick Mohammed arsenic helium goes astir his time and the 4 information privateness issues that anyone encounters. The six-minute video is connected Apple’s homepage and is besides disposable unfastened YouTube.

“At Apple, we’re focused connected designing devices, features, and services that support users successful power of their idiosyncratic data,” said Erik Neuenschwander, Apple’s manager of User Privacy. “Over the years we’ve integrated almighty privateness controls into our operating systems. This movie and our caller Today astatine Apple sessions volition amusement users however they tin instrumentality vantage of immoderate of the features we offer, and recognize however privateness is astatine the halfway of everything we do.”

While not officially portion of Apple’s Data Privacy Day events, the institution released iOS 16.3, iPad OS 16.3, and macOS Ventura 13.2 connected Monday, which grow Advanced Data Protection to users extracurricular the U.S. Apple released ADP successful the U.S. successful December. The Ventura update besides has enactment for carnal FIDO-certified information keys. The OS updates besides see information and bug fixes.

Data Protection Day originated successful Europe successful 2007, and the time was archetypal recognized successful the U.S. successful 2009. The time is observed by institutions to rise consciousness of however idiosyncratic information is handled and what users tin bash to support their privacy. Learn much astir Apple’s stance connected idiosyncratic privateness and the OS features that assistance support your information by visiting Apple’s Privacy website.