Apple Taps ‘Ted Lasso’ Star Nick Mohammed for Ad Touting iPhone Privacy Features - Variety

Apple recruited Nick Mohammed — 1 of the stars of “Ted Lasso,” Apple TV+’s biggest amusement — for a abbreviated movie (i.e., a commercial) extolling the built-in privateness features of the iPhone.

The moving gag successful the short, “A Day successful the Life of an Average Person’s Data,” is that Mohammed wants to beryllium recognized arsenic a Hollywood celeb… but helium besides wants to support his idiosyncratic info private. (Watch the afloat spot below.)

“Whoa! Wow! Sorry, what bash you mean ‘average’?” Mohammed says indignantly aft the Apple specializer featured successful the abbreviated announces the film’s title, aft the feline ostensibly pops up successful the actor’s London flat. “Well, um, articulation me, Nick Mohammed, arsenic helium embarks connected a precise ‘average’ day, going to a truly ‘average’ movie set, to bash immoderate precise ‘average’ filming.” At the extremity of the short, he’s yet recognized astatine a restaurant, whereupon helium looks into the camera and mock laments: “I can’t spell anyplace these days.”

The astir six-minute abbreviated movie features an archetypal people by composer Tom Howe (who besides scores “Ted Lasso”) and is directed by Jonathan Krisel (co-creator “Portlandia”). The Apple tech successful the advertisement who serves arsenic Mohammed’s privateness sherpa is an existent institution worker who works astatine the Apple Tower Theatre store successful downtown Los Angeles.

The movie is divided into 5 chapters showcasing Apple privateness features: Mail Privacy Protection, Safari’s Intelligent Tracking Prevention, App Tracking Transparency, Apple Wallet and Apple Pay. Along the way, Mohammed learns however each of these features helps support his information from unwanted tracking and spying.

The advertisement is portion of Apple’s selling propulsion down its privateness features. Beginning Saturday, Jan. 28 (which is recognized arsenic Data Privacy Day), a new, escaped 30-minute league called “Taking Charge of Your Privacy connected iPhone” volition beryllium disposable astatine each Apple Store locations worldwide.

Apple TV+ past week announced that Season 3 of “Ted Lasso” volition premiere successful the outpouring of 2023 — and teased a looming showdown that volition travel to a caput betwixt Ted (Jason Sudeikis) and Nathan (Mohammed), aft the second joined a rival shot club.

Watch the caller Apple privateness advertisement featuring Mohammed: