Apple VP Greg Joswiak says ‘metaverse’ is a word he will never use - 9to5Mac

2 years ago 36

Apple has reportedly been moving connected its ain virtual beingness arsenic the institution besides has plans to present a caller mixed world headset. And, pursuing a connection from Mark Zuckerberg saying that the metaverse should beryllium “open” arsenic a disapproval of Apple, the company’s VP of Worldwide Marketing Greg Joswiak said during an interrogation with WSJ that helium volition ne'er usage the connection “metaverse.”

Joswiak and Apple’s VP of Software Craig Federighi were interviewed by writer Joanna Stern connected Tuesday astatine the WSJ Tech Live event. At immoderate point, Stern asked the executives astir the company’s aboriginal headset, which unsurprisingly, they didn’t accidental a connection about.

Then the newsman asked the 2 executives to implicit the operation “the metaverse is …” Joswiak rapidly responded with “… a connection I’ll ne'er use.” Apple ever avoids talking astir aboriginal products, and it was nary antithetic this time. However, Joswiak’s reply to Stern astir the metaverse sounded arsenic if helium was making amusive of Facebook since the institution changed its sanction to beforehand what it calls the metaverse.

While Apple has yet to unveil immoderate of its virtual world products, Meta has been aggressively investing successful this category. Last month, Apple CEO Tim Cook poked astatine Meta by saying that the “average person” doesn’t cognize what the metaverse is. He besides mentioned that helium doesn’t judge radical should beryllium encouraged to “live their full lives” successful a virtual world.

A fewer days later, Meta CEO Mark Zuckerberg argued that the metaverse should beryllium an unfastened platform, portion Apple is apt to spell the other mode – which successful his sentiment could wounded some competitors and consumers. Meta has been moving with partners specified arsenic Microsoft, Autodesk, and Accenture to physique its metaverse platform.

Apple, connected the different hand, is rumored to present adjacent year an precocious and costly headset that volition integrate with the iPhone and different products from the company.

iPhone with USB-C and iMessage for Android

In the aforesaid interview, Stern asked Apple executives whether the institution would comply with the European Union’s decision that forces each companies to follow USB-C arsenic the modular for physics devices. Joswiak confirmed that Apple volition hold to the decision, but helium didn’t springiness immoderate different details.

At different constituent successful the interview, Federighi suggested that Apple volition ne'er make an iMessage app for Android since the institution wouldn’t beryllium capable to bash truthful without compromising the platform’s “great experiences.”

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