Apple Watch sets new US record, now owned by 30% of iPhone users - AppleInsider

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New probe claims that the Apple Watch has achieved its highest half-year "attach rate," oregon the percent of iPhone users who besides person an progressive Watch.

Apple Watch has repeatedly dominated the whole smartwatch industry, having exceeded 100 cardinal progressive users successful Q2 2021.

Now portion Apple Watch has seen a batch of saltation 4th by quarter, Counterpoint Research says that its half-year effect for H1 2022 successful North America is its highest connect complaint ever. That's the proportionality of iPhone users who person an Apple Watch attached.

"Apple Watch reached its highest connect complaint successful a archetypal fractional yet successful North America, hitting 30%, up from 10% successful 2015," a Counterpoint spokesperson told AppleInsider. "Apple Watch revenues compared to iPhone revenues successful North America person besides been connected the emergence arsenic Apple Watch becomes much popular."

While the H1 fig is 30%, Counterpoint's full report shows much saltation successful the quarterly breakdown. For the astir caller quarter, Q2 2022, Apple Watch's connect complaint was 29% — wherever for Q1 2022, it was 36%.

Back successful Q4, 2020, Counterpoint says it reached arsenic precocious arsenic 40% connect complaint for the quarter. Apple's closest competitor, Samsung, managed 14% successful Q3 2021, but successful the existent 4th is connected a 9% connect rate.

The connect complaint fluctuates done the twelvemonth as, for example, caller iPhones are released and buyers whitethorn not instantly elite to bargain an Apple Watch arsenic well.

"While Apple gains a trickle of customers from the Android ecosystem each year, its cardinal smartphone markets person reached oregon are adjacent saturation," says Counterpoint Research. "This places Apple Watch astatine the halfway of Apple's hardware strategy arsenic the institution looks for top-line gross growth."