AR Garment Try-Ons - Trend Hunter

H&M has launched a caller augmented world (AR) diagnostic connected its mobile app that allows users to effort connected the brand’s newest garments utilizing their cameras. The relation results from collaborating with Snap, which creates AR camera lenses. Users of Snap volition beryllium capable to presumption the items connected Snapchat, Snap's ain societal media network. The acquisition was co-designed by H&M and the London-based integer workplace Institute of Digital Fashion (iODF).

“The innovative AR garments created by iODF and H&M are an accessible and incredibly immersive mode to prosecute and entertain the H&M assemblage successful the integer manner world,” said Brooke DeWitt, merchandise strategy and selling manager astatine Snap.

In bid to scope the consumer, the store utilized Snap's Camera Kit to make the augmented world feature, combining Snap's exertion and lenses with its application. Brands similar Puma person besides incorporated Snap's AR features for virtual footwear fittings.

Image Credit: Snap