Venice Beach, Los Angeles.
The bohemian 'burb wherever seminal stone set The Doors lit their occurrence successful the 1960s. Home to the bodybuilding boardwalk wherever Arnold Schwarzenegger began lifting his mode towards superstardom successful the 1970s.
It is an country which has ever been seen arsenic extremist and unruly.
Now, nestled adjacent to the Arnie-inspired weightlifters astatine Muscle Beach, among the thrift shops from wherever whiffs of incense and weed drift over, it is besides location to the sporting craze creating a disturbance crossed the United States.
Pickleball.
Long seen arsenic a leisurely recreation for older people, this hybrid of racquet sports boomed during the coronavirus pandemic and is the latest string-sibling to look from tennis' shadow.
Pickleball is the fastest-growing sporting enactment successful the US and the scenes of engaged courts astatine Venice Beach are being replicated crossed the nation.
"The tennis tribunal is mode excessively large and there's mode excessively overmuch crushed to cover," says erstwhile Wimbledon inferior champion Noah Rubin, who has switched from tennis' ATP Tour to instrumentality "a heavy dive" into pickleball.
"I came crossed the pickleball tribunal and, similar truthful galore others crossed the States, it clicked for me."
Combining elements of tennis, badminton and ping-pong, pickleball is played connected a badminton-sized unfastened tribunal and with a little nett than tennis.
Players usage coagulated paddles to deed a perforated and hollow ball, with the physics of the instrumentality limiting them to however hard and acold they tin whack it.
The smaller tribunal means determination is little moving and much accent connected manus skills.
One of pickleball's main selling strands is stressing its amusive and societal benefits.
"You tin play anywhere, you conscionable request to propulsion down lines. It's a athletics a nine-year-old tin play oregon a 99-year-old tin play," Rubin tells BBC Sport.
"There is thing other similar it. Pickleball is the astir effortlessly accessible athletics I've ever seen."
Almost 5 cardinal radical successful the US played pickleball successful 2021, according to probe by the Sports and Fitness Industry Association (SFIA).
Over the past 5 years, the SFIA calculates the fig of players has had an yearly mean maturation of 11.5%.
Tennis, which has astir 22.6 cardinal players successful the US, has seen an yearly mean maturation of 4.9%.
"It is astir a cliche astatine this constituent that the pandemic did not truthful overmuch make trends arsenic overmuch arsenic accelerated them," says Tom Cove, president of the SFIA.
"Pickleball has grown successful popularity for the past 5 years and did not miss a bushed during the pandemic.
"Pickleball's maturation trajectory gives each denotation it volition beryllium a important portion of the American athletics scenery for the foreseeable future."
From Eva Longoria to LeBron James - tapping into the powerfulness of celebrity
Pickleball is not conscionable increasing rapidly arsenic a information sport.
Tapping into the powerfulness of personage and utilizing astute societal media strategies has been a cardinal strategy successful increasing it arsenic a user sport.
The biggest, richest and astir high-profile nonrecreational league - Major League Pickleball (MLP) - has been expanded to 24 teams and galore are backed by A-list ownership groups.
Four-time Grand Slam tennis champion Naomi Osaka and Wimbledon runner-up Nick Kyrgios person invested successful a caller Miami-based squad alongside NFL superstar Patrick Mahomes.
Another enlargement consortium includes legendary NFL backmost Tom Brady and four-time tennis large champion Kim Clijsters, portion hoops superstars LeBron James and Kevin Durant, positive histrion Eva Longoria and supermodel Heidi Klum, are besides putting successful money.
There volition beryllium six events crossed the US for the mixed-gender teams and the prize wealth cookware has accrued to $5m (£4.1m).
The commercialized maturation is besides enticing nonrecreational tennis players to power over.
Recently retired American Sam Querrey, who notably bushed Andy Murray to scope the 2017 Wimbledon semi-finals, is the biggest-name person and volition play successful the 2023 MLP.
Rubin, acceptable to vie successful his archetypal nonrecreational tourney astatine an Association of Pickleball Professionals lawsuit successful Florida this week, started playing aft becoming disillusioned with the grind of the ATP Tour.
"I was slowing down, I was exhausted with my intelligence and carnal wellbeing, I needed to instrumentality a existent interruption from tennis," says the 26-year-old American.
"My archetypal feeling towards pickleball was jealousy. I thought 'why is this caller athletics taking implicit a century-old athletics that I've dedicated my beingness to?'
"Then I took a heavy dive into what pickleball is and I saw unthinkable selling capabilities.
"The athletics allows a divers scope of radical to beryllium portion of it astatine each level, allows the fans to get rowdy and person fun, portion besides allowing the nonrecreational players to person a brand. There are less restrictions.
"I deliberation tennis' restrictions are a conflict for the adjacent procreation to recognize and is simply a obstruction to them playing."
The 'war' escalates but racquet sports 'can co-exist'
Many radical successful the tennis community, fearing their athletics is wrongly being painted arsenic stuffy and retired of date, consciousness threatened by pickleball's arrival.
There has been a backlash.
"I volition ne'er crook a TV connected to ticker pickleball. I would alternatively ticker overgarment dry," tweeted Rennae Stubbs, the Australian doubles fable who was portion of Serena Williams' coaching squad astatine past year's US Open.
"Why each these tennis players deliberation pickleball is worthy investing successful and not the crippled that made them each the [dollars] is beyond me."
Stubbs' views echoed the heavy interest among immoderate tennis communities that pickleballers are taking implicit their space.
A playground successful New York City precocious banned pickleball aft what section media described arsenic "months of conflict" betwixt players and section parents.
The parents said their children were being driven distant from the Seravalli Playground successful West Village and forced action.
It is 1 illustration of a turf warfare successful the US which the Guardian precocious said is "escalating".
"Inclusive and divers tennis communities are getting smeared arsenic stuffy and blimpish truthful that their courts tin beryllium ripped up and replaced," said Club Leftist Tennis, a Brooklyn-based group.
In Europe, akin discussions are taking spot astir padel.
Often simplified arsenic a mash-up of tennis and squash, padel is played with a perforated bat connected an enclosed court.
The bat is smaller than a tennis racquet but weighs somewhat more, portion the shot has a little unit and slower bounce. The tribunal is besides smaller and astir a 3rd of a tennis court.
Like pickleball, determination is much accent connected method skills than physicality. It besides attracts a personage clientele, peculiarly among retired footballers.
Former England skipper David Beckham precocious declared his "love" for padel, France fable Zinedine Zidane had courts built astatine his shot centre, portion their aged Real Madrid team-mate Ronaldo precocious competed successful a 'Legends' lawsuit during the World Cup successful Qatar.
Even greater affirmation came from different superstar this week. Tennis fable Roger Federer, who retired from the athletics past year, posted a bid of photos and videos of him playing padel with his erstwhile manager Severin Luthi.
Padel, processing into its modern guise successful Mexico successful 1969, is peculiarly fashionable successful Spain and the federation has 20,000 courts, portion tennis champions Rafael Nadal and Juan Carlos Ferrero person agelong incorporated it into their world-renowned academies.
In the UK, it is besides starting to boom.
More than 200 courts person been built to service astir 90,000 progressive players with the Lawn Tennis Association believing padel tin beryllium a gateway into tennis, arsenic good arsenic continuing to turn successful its ain right.
Ferrero, who present coaches satellite men's tennis fig 1 Carlos Alcaraz, agrees determination is abstraction successful the racquet athletics ecosystem for each the variants to thrive.
"I deliberation they tin coexist and marque the different 1 improve," the 2003 French Open champion told BBC Sport.
"At my academy I spot radical going from tennis to padel, and besides to commencement padel and past effort tennis, and others that bask both.
"They are akin sports but their differences let the athletes to find what adjusts amended for their joyousness successful each moment."
- Can they place The Traitors to triumph £120,000? Claudia Winkleman hosts a crippled of detection, backstabbing and trust
- From Sex Education to SAS Rogue Heroes: Connor Swindells chats astir his varied career