Asmodee Group Acquires VR Group to Expand Mass-Market Distribution • The Toy Book - The Toy Book

Source: Asmodee Group/The Toy Book

Asmodee is gathering connected its erstwhile occurrence crippled portion by crippled piece.

International crippled institution Asmodee Group acquired VR Group, a wholesale distributor of gaming products successful Australia, New Zealand, and the UK, to assistance successful Asmodee’s enlargement of its mass-market organisation of tabletop games, trading cards, and collectibles successful these circumstantial locations.

As a games steadfast and distributor, Asomodee sold much than 39 cardinal games successful 2020 and its products tin beryllium recovered successful implicit 50 countries. The company’s portfolio includes Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, 7 Wonders, Just One, KeyForge, and Star Wars: X-Wing.

“VR Group volition assistance america bring our games to much players than ever before,” says Asmodee Group CEO Stéphane Carville. Phil Jones, managing manager of VR Distribution UK, says, “VR UK is simply a comparatively caller company, but we person rapidly recovered our niche that volition present complement nicely with the different Asmodee concern units successful the UK.”

The acquisition is simply a earthy adjacent measurement for Asmodee arsenic VR Group has been managing respective levels of crippled organisation successful Australia and New Zealand since 2014. This includes exclusive and non-exclusive business-to-business distribution, localization, and business-to-consumer fulfillment.