Augmented Reality and Virtual Reality Market Size to Grow by USD 364557.67 Million From 2022 to 2027, Customer Landscape, Vendor Assessment & Market Dynamics- Technavio - PR Newswire

, /PRNewswire/ -- Technavio categorizes the Global Augmented Reality (AR) and Virtual Reality (VR) Market arsenic a portion of the genitor exertion hardware, storage, and peripherals market, covering manufacturers of cellular phones, idiosyncratic computers, servers, physics machine components, and peripherals. The Global Augmented world and virtual world Market share is acceptable to summation by USD 364557.67 Million from 2022 to 2027. Moreover, the market's maturation momentum volition accelerate astatine a CAGR of 52.37% as per the latest marketplace forecast study by Technavio. The marketplace volition besides grounds a 31.83% Y-O-Y growth complaint during the forecast period.

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Global Augmented Reality and Virtual Reality Market - Customer Landscape

Our study analyzes the Life Cycle of the Global Augmented Reality and Virtual Reality Market from the innovator's signifier to the laggard's stage. The study illustrates the lifecycle of the planetary augmented world and virtual world market, focusing connected the adoption rates of the large countries specified arsenic the US, China, Japan, Germany, and the UK. To assistance companies measure and make maturation strategies for 2022-2027. Our researchers person included –

• Key acquisition criteria
• Adoption rates
• Adoption lifecycles
• Drivers of terms sensitivity
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Global Augmented Reality and Virtual Reality Market – Vendor Analysis

Vendor Landscape - The planetary AR and VR marketplace is fragmented, and the vendors are deploying maturation strategies specified arsenic technological advancements to vie successful the market. The marketplace players besides importantly leverage outer marketplace drivers, specified arsenic expanding dependence connected apps and the proliferation of AR apps for galore activities to execute maturation opportunities. However, factors specified arsenic hardware limitations volition situation the maturation of the marketplace participants. The expanding consciousness among imaginable customers provides tremendous opportunities for tiny vendors, encourages tiny vendors to innovate and win successful a beardown competitory environment, allows vendors to recognize customers' interests, and enables nonstop enactment with imaginable buyers. Thus, making the marketplace competitive.

Key Vendor Profiles -

• Alphabet Inc.
• Apple Inc.
• Augmented Pixels Inc.
• Blippar Ltd.
• CyberGlove Systems Inc.
• Eon Reality Inc.
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Global Augmented Reality and Virtual Reality Market - Segmentation Assessment

Geography Segment Overview

Technavio's marketplace probe study entails elaborate accusation connected determination opportunities successful store for vendors, which volition assistance successful generating income revenues. The Global Augmented Reality and Virtual Reality Market as per geography is categorized into APAC, North America, Europe, the Middle East and Africa, and South America. The study provides an close prediction of the publication of each regions to the maturation of the Global Augmented Reality and Virtual Reality Market size and actionable marketplace understandings.

• Regional Highlights - APAC is the fastest-growing portion successful the planetary augmented world and virtual world marketplace compared to different regions. 35% of the market's maturation volition originate from APAC. Factors specified arsenic the beingness of cardinal vendors, increasing investments successful AR and VR exertion from cardinal vendors, rising adoption of technologically precocious applications among consumers, and beardown probe activities to summation the exertion of AR and VR technologies are driving the maturation of the marketplace successful the region. The US and Canada are the starring contributors to the AR and VR marketplace successful the region. The beingness of cardinal vendors successful the portion is apt to further augment the maturation of the AR and VR marketplace successful North America.
• Revenue Generating Segment Highlights - The Global Augmented Reality and Virtual Reality Market arsenic per exertion segmentation is categorized into AR and VR. The augmented world and virtual world marketplace stock maturation by the AR conception volition beryllium important during the forecast period. Factors specified arsenic caller merchandise (hardware and software) launches, increasing adoption of AR successful antithetic exertion areas, and rising backing and investments successful AR exertion are attributed to the precocious maturation complaint of the AR segment.

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Global Augmented Reality and Virtual Reality Market – Market Dynamics

• Major Driver - The expanding request for AR and VR exertion is driving the maturation of the augmented world and virtual world market. The adoption of AR and VR technologies has accrued importantly successful the past decade. The increasing exertion areas of AR and VR exertion successful antithetic fields, specified arsenic education, medical, retail, and grooming is boosting the maturation of the market. In addition, technological innovations from vendors, coupled with the increasing penchant for online buying are driving the maturation of the marketplace successful focus.
• Major Trend - Growing backing successful startup AR and VR companies from investors is simply a large inclination successful the market. The increasing popularity of AR and VR technologies is attracting important backing from antithetic companies arsenic the exertion of these technologies is going beyond gaming to enterprises, healthcare, and marketing. The backing from task capitalists successful tiny startups volition beforehand technological advancement successful the AR and VR market, which volition boost the maturation of the planetary AR and VR marketplace during the forecast period.
• Major Challenges - The risks associated with AR and VR applications whitethorn situation the augmented world and virtual world marketplace growth. AR and VR cod and process immense amounts of accusation astir users and their environment. Therefore, privateness concerns are a large situation successful the planetary AR and VR market. Information information risks are mostly related to AR games, which, by their nature, impact enactment with the existent world. AR users prosecute actively with exertion successful assorted activities, specified arsenic taking photos and capturing videos connected devices, which often way determination data. The information of this accusation depends mostly connected users' behavior, however actively they stock their AR experiences connected societal media and however freely they stock their accusation with AR exertion providers.

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Augmented Reality and Virtual Reality Market 2023-2027: Key Highlights

• CAGR of the marketplace during the forecast play 2023-2027
• Detailed accusation connected factors that volition assistance augmented world and virtual world market growth during the adjacent 5 years
• Estimation of the augmented world and virtual world market size and its publication to the genitor market
• Predictions connected upcoming trends and changes successful user behavior
• The maturation of the augmented world and virtual world market
• Analysis of the market's competitory scenery and elaborate accusation connected vendors
• Comprehensive details of factors that volition situation the maturation of augmented world and virtual world marketplace vendors

Related Reports

• The augmented world successful retail market survey is simply a broad study with in-depth qualitative and quantitative probe evaluating the existent script and analyzing the maturation of 39.0 and a CAGR of 41.7% with the marketplace stock expanding by USD 9.24 billion during the forecast play 2021 to 2026. The marketplace is segmented by benignant (apparel, furniture, lighting, and decor, footwear, grocery, and others) and geography (North America, Europe, APAC, South America, and the Middle East and Africa).
• The augmented and virtual world successful healthcare market stock is expected to summation by USD 6.55 billion from 2021 to 2026, and the market's maturation momentum volition accelerate astatine a CAGR of 29.13%. The marketplace is segmented by constituent (hardware and software) and geography (North America, Europe, APAC, South America, and the Middle East and Africa).

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart connected Market Overview
• Exhibit 02: Executive Summary – Data Table connected Market Overview
• Exhibit 03: Executive Summary – Chart connected Global Market Characteristics
• Exhibit 04: Executive Summary – Chart connected Market by Geography
• Exhibit 05: Executive Summary – Chart connected Market Segmentation by Technology
• Exhibit 06: Executive Summary – Chart connected Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart connected Incremental Growth
• Exhibit 08: Executive Summary – Data Table connected Incremental Growth
• Exhibit 09: Executive Summary – Chart connected Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included successful the marketplace definition

• 3.2 Market conception analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart connected Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table connected Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart connected Global Market: Year-over-year maturation 2022-2027 (%)
• Exhibit 17: Data Table connected Global Market: Year-over-year maturation 2022-2027 (%)

4 Historic Market Size

• 4.1 Global augmented world and virtual world marketplace 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table connected Global augmented world and virtual world marketplace 2017 - 2021 ($ million)

• 4.2 By exertion Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – By exertion Segment 2017 - 2021 ($ million)

• 4.3 By exertion Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – By exertion Segment 2017 - 2021 ($ million)

• 4.4 By geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – By geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces investigation - Comparison between2022 and 2027

• 5.2 Bargaining powerfulness of buyers 
• Exhibit 24: Chart connected Bargaining powerfulness of buyers – Impact of cardinal factors 2022 and 2027

• 5.3 Bargaining powerfulness of suppliers 
• Exhibit 25: Bargaining powerfulness of suppliers – Impact of cardinal factors successful 2022 and 2027

• 5.4 Threat of caller entrants 
• Exhibit 26: Threat of caller entrants – Impact of cardinal factors successful 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of cardinal factors successful 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of cardinal factors successful 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart connected Market information - Five forces 2022 and 2027

6 Market Segmentation by Technology

• 6.1 Market segments 
• Exhibit 30: Chart connected Technology - Market stock 2022-2027 (%)
• Exhibit 31: Data Table connected Technology - Market stock 2022-2027 (%)

• 6.2 Comparison by Technology 
• Exhibit 32: Chart connected Comparison by Technology
• Exhibit 33: Data Table connected Comparison by Technology

• 6.3 AR - Market size and forecast 2022-2027
• Exhibit 34: Chart connected AR - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table connected AR - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart connected AR - Year-over-year maturation 2022-2027 (%)
• Exhibit 37: Data Table connected AR - Year-over-year maturation 2022-2027 (%)

• 6.4 VR - Market size and forecast 2022-2027
• Exhibit 38: Chart connected VR - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table connected VR - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart connected VR - Year-over-year maturation 2022-2027 (%)
• Exhibit 41: Data Table connected VR - Year-over-year maturation 2022-2027 (%)

• 6.5 Market accidental by Technology 
• Exhibit 42: Market accidental by Technology ($ million)

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 43: Chart connected Application - Market stock 2022-2027 (%)
• Exhibit 44: Data Table connected Application - Market stock 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 45: Chart connected Comparison by Application
• Exhibit 46: Data Table connected Comparison by Application

• 7.3 Consumer - Market size and forecast 2022-2027
• Exhibit 47: Chart connected Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table connected Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart connected Consumer - Year-over-year maturation 2022-2027 (%)
• Exhibit 50: Data Table connected Consumer - Year-over-year maturation 2022-2027 (%)

• 7.4 Enterprise - Market size and forecast 2022-2027
• Exhibit 51: Chart connected Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table connected Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart connected Enterprise - Year-over-year maturation 2022-2027 (%)
• Exhibit 54: Data Table connected Enterprise - Year-over-year maturation 2022-2027 (%)

• 7.5 Market accidental by Application 
• Exhibit 55: Market accidental by Application ($ million)

8 Customer Landscape

• 8.1 Customer scenery overview 
• Exhibit 56: Analysis of terms sensitivity, lifecycle, lawsuit acquisition basket, adoption rates, and acquisition criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart connected Market stock by geography 2022-2027 (%)
• Exhibit 58: Data Table connected Market stock by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart connected Geographic comparison
• Exhibit 60: Data Table connected Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart connected North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table connected North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart connected North America - Year-over-year maturation 2022-2027 (%)
• Exhibit 64: Data Table connected North America - Year-over-year maturation 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart connected APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table connected APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart connected APAC - Year-over-year maturation 2022-2027 (%)
• Exhibit 68: Data Table connected APAC - Year-over-year maturation 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart connected Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table connected Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart connected Europe - Year-over-year maturation 2022-2027 (%)
• Exhibit 72: Data Table connected Europe - Year-over-year maturation 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 73: Chart connected Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table connected Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart connected Middle East and Africa - Year-over-year maturation 2022-2027 (%)
• Exhibit 76: Data Table connected Middle East and Africa - Year-over-year maturation 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart connected South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table connected South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart connected South America - Year-over-year maturation 2022-2027 (%)
• Exhibit 80: Data Table connected South America - Year-over-year maturation 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart connected US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table connected US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart connected US - Year-over-year maturation 2022-2027 (%)
• Exhibit 84: Data Table connected US - Year-over-year maturation 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart connected China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table connected China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart connected China - Year-over-year maturation 2022-2027 (%)
• Exhibit 88: Data Table connected China - Year-over-year maturation 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 89: Chart connected Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table connected Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart connected Germany - Year-over-year maturation 2022-2027 (%)
• Exhibit 92: Data Table connected Germany - Year-over-year maturation 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart connected UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table connected UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart connected UK - Year-over-year maturation 2022-2027 (%)
• Exhibit 96: Data Table connected UK - Year-over-year maturation 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart connected Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table connected Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart connected Japan - Year-over-year maturation 2022-2027 (%)
• Exhibit 100: Data Table connected Japan - Year-over-year maturation 2022-2027 (%)

• 9.13 Market accidental by geography 
• Exhibit 101: Market accidental by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges successful 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview connected Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview connected factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of cardinal risks connected business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix connected vendor presumption and classification

• 12.3 Alphabet Inc. 
• Exhibit 108: Alphabet Inc. - Overview
• Exhibit 109: Alphabet Inc. - Business segments
• Exhibit 110: Alphabet Inc. - Key news
• Exhibit 111: Alphabet Inc. - Key offerings
• Exhibit 112: Alphabet Inc. - Segment focus

• 12.4 Apple Inc. 
• Exhibit 113: Apple Inc. - Overview
• Exhibit 114: Apple Inc. - Business segments
• Exhibit 115: Apple Inc. - Key news
• Exhibit 116: Apple Inc. - Key offerings
• Exhibit 117: Apple Inc. - Segment focus

• 12.5 Augmented Pixels Inc. 
• Exhibit 118: Augmented Pixels Inc. - Overview
• Exhibit 119: Augmented Pixels Inc. - Product / Service
• Exhibit 120: Augmented Pixels Inc. - Key offerings

• 12.6 Blippar Ltd. 
• Exhibit 121: Blippar Ltd. - Overview
• Exhibit 122: Blippar Ltd. - Product / Service
• Exhibit 123: Blippar Ltd. - Key offerings

• 12.7 CyberGlove Systems Inc. 
• Exhibit 124: CyberGlove Systems Inc. - Overview
• Exhibit 125: CyberGlove Systems Inc. - Product / Service
• Exhibit 126: CyberGlove Systems Inc. - Key offerings

• 12.8 HP Inc. 
• Exhibit 127: HP Inc. - Overview
• Exhibit 128: HP Inc. - Business segments
• Exhibit 129: HP Inc. - Key news
• Exhibit 130: HP Inc. - Key offerings
• Exhibit 131: HP Inc. - Segment focus

• 12.9 HTC Corp. 
• Exhibit 132: HTC Corp. - Overview
• Exhibit 133: HTC Corp. - Product / Service
• Exhibit 134: HTC Corp. - Key offerings

• 12.10 Lenovo Group Ltd. 
• Exhibit 135: Lenovo Group Ltd. - Overview
• Exhibit 136: Lenovo Group Ltd. - Business segments
• Exhibit 137: Lenovo Group Ltd. - Key offerings
• Exhibit 138: Lenovo Group Ltd. - Segment focus

• 12.11 Magic Leap Inc. 
• Exhibit 139: Magic Leap Inc. - Overview
• Exhibit 140: Magic Leap Inc. - Product / Service
• Exhibit 141: Magic Leap Inc. - Key offerings

• 12.12 Microsoft Corp. 
• Exhibit 142: Microsoft Corp. - Overview
• Exhibit 143: Microsoft Corp. - Business segments
• Exhibit 144: Microsoft Corp. - Key news
• Exhibit 145: Microsoft Corp. - Key offerings
• Exhibit 146: Microsoft Corp. - Segment focus

• 12.13 PTC Inc. 
• Exhibit 147: PTC Inc. - Overview
• Exhibit 148: PTC Inc. - Business segments
• Exhibit 149: PTC Inc. - Key offerings
• Exhibit 150: PTC Inc. - Segment focus

• 12.14 Samsung Electronics Co. Ltd. 
• Exhibit 151: Samsung Electronics Co. Ltd. - Overview
• Exhibit 152: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 153: Samsung Electronics Co. Ltd. - Key news
• Exhibit 154: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 155: Samsung Electronics Co. Ltd. - Segment focus

• 12.15 Seiko Epson Corp. 
• Exhibit 156: Seiko Epson Corp. - Overview
• Exhibit 157: Seiko Epson Corp. - Business segments
• Exhibit 158: Seiko Epson Corp. - Key news
• Exhibit 159: Seiko Epson Corp. - Key offerings
• Exhibit 160: Seiko Epson Corp. - Segment focus

• 12.16 Toshiba Corp. 
• Exhibit 161: Toshiba Corp. - Overview
• Exhibit 162: Toshiba Corp. - Business segments
• Exhibit 163: Toshiba Corp. - Key news
• Exhibit 164: Toshiba Corp. - Key offerings
• Exhibit 165: Toshiba Corp. - Segment focus

• 12.17 Zugara Inc. 
• Exhibit 166: Zugara Inc. - Overview
• Exhibit 167: Zugara Inc. - Product / Service
• Exhibit 168: Zugara Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for marketplace sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

About Technavio

Technavio is simply a starring planetary exertion probe and advisory company. Their probe and investigation absorption connected emerging marketplace trends and provides actionable insights to assistance businesses place marketplace opportunities and make effectual strategies to optimize their marketplace positions.

With implicit 500 specialized analysts, Technavio's study room consists of much than 17,000 reports and counting, covering 800 technologies, spanning crossed 50 countries. Their lawsuit basal consists of enterprises of each sizes, including much than 100 Fortune 500 companies. This increasing lawsuit basal relies connected Technavio's broad coverage, extended research, and actionable marketplace insights to place opportunities successful existing and imaginable markets and measure their competitory positions wrong changing marketplace scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio