‘Avatar: The Way Of Water’ Thursday Box Office Around $17M In First Look - Deadline

FRIDAY AM UPDATE, AFTER EXCLUSIVE: Disney has officially reported that Thursday nighttime previews for Avatar: The Way of Water stand astatine $17M — conscionable arsenic we were figuring. The overseas moving full astatine extremity of Thursday is $50.4M, not including China. PRCs archetypal time looks to beryllium astir $18.5M putting the moving planetary full of the James Cameron directed sequel astatine conscionable nether $86M.

Critics connected Rotten Tomatoes whitethorn person simmered to 79% fresh, however, assemblage reactions arsenic polled by Comscore/Screen Engine’s Posttrak are done the extortion astatine 5 stars, 91% and 82% definite recommend. They’re numbers immoderate workplace would crave. Audience make-up was 89% general, 5% parents, and 6% kids nether 12. Men turned retired a spot much than women astatine 59% to 41%. The 18-34 assemblage repped 61% of each summons buyers past night. Those implicit 45 were 14%. Those nether 25 repped 41%. That second fig is potent fixed however immoderate were acrophobic however older skewing this spot would be. Again, the older Avatar fans volition find their mode to this movie with the close seat, close format they desire. No 1 wants to unreserved to spot this sequel and beryllium stuck successful a 10 A.M. beforehand spot successful 2D. Diversity turnout was 35% Caucasian, 29% Latino and Hispanic, 15% Asian, and 13% Black. These demos volition alteration passim the weekend.

Again, arsenic we told you that preview fig is successful the vicinity of Guardians of the Galaxy Vol. 2 and The Batman. It’s besides up of the $15.3M preview nighttime of Jurassic World: Fallen Kingdom, which started its showtimes astatine 7PM (to Avatar 2’s 3PM) and went connected to station a $58.5M Friday, $148M opening weekend.

Disney is reporting that the 20th Century Studios rubric overperformed with 61% of the preview concern from 3D showtimes. Broken down that’s 29% accepted 3D, 15% Imax 3D, 14% PLF 3D and 3% Motion 3D. In North America, 404 IMAX 3D screens delivered $2.63M successful summons income repping 15.5% of the sequel’s home B.O. past night. Among the Imax records: 2015’s Star Wars: The Force Awakens stands arsenic the ample format exhibitor’s biggest opening stateside with $30M, repping 12% of that pic’s $247.97M opening weekend. Christopher Nolan’s Interstellar stands arsenic the apical movie with the largest stock of Imax summons income during its opening weekend, that being 26% ($13M of a $50M opening weekend).

The archetypal Avatar held previews astatine midnight and grossed $3.5M backmost successful 2009 for a archetypal Friday of $26.7M and 3-day of $77M. Imax screens, which lone numbered 179 stateside backmost then, grossed $9.5M of that number, repping 12.4% of the opening weekend.

We’ll person much updates for you arsenic they come.

EXCLUSIVE: We are proceeding from our sources that James Cameron’s sequel to his highest grossing movie successful the world, Avatar: The Way of Water, is presently connected its mode to a $17M Thursday nighttime from showtimes that began astatine 3PM.

As we always, these figures whitethorn fluctuate. Right present Avatar: The Way of Water‘s Thursday is astir that of Guardians of the Galaxy Vol 2 ($17M Thursday night, $56M Friday, $146.5M 3-day), and conscionable nether Jurassic World‘s ($18.5M Thursday from 7PM showtimes, $81.9M Friday, $208.8M opening) and that of The Batman ($17.6M Thursday nighttime disconnected 3PM, $56.6M Friday, $134M opening). The Batman ran astatine 2 hours and 56 minutes, portion Avatar: The Way of Water runs astatine 3 hours and 12 minutes.

Here’s what you person to support successful caput astir Avatar 2: People are going to flock to this by assignment viewing. It’s for that crushed wherefore organisation sources are expecting this movie to clasp play to weekend, adjacent if it comes successful the debased extremity this weekend. Avatar 2 won’t beryllium frontloaded similar Marvel pics (Note Black Panther: Wakanda Forever posted a $28M Thursday night, an $84.2M Friday and $181.3M 30-day). Moviegoers seeing Avatar 2 privation the cleanable seat, cleanable time, cleanable format. I’m proceeding that showtimes for premier 3D, Imax, Dolby and premium format viewings are hard to travel by successful LA, NYC and Phoenix. It’s the acquisition auditoriums which volition beryllium the drivers of this pic’s play summons sales.

By tomorrow, Avatar 2 will beryllium successful play astatine 4,100 theaters (or 12K screens) stateside, comprised of 400 Imax auditoriums, 950 PLFs (75% being 3D), 3,000 3D theaters, 280 D-box/4D question auditoriums, and 85 ScreenX locations.

Through this AM, container bureau analytics corp EntTelligence reports that the preview nighttime and opening time of Avatar 2 correspond lone 53% income are for opening weekend, “which is simply a precise bully thing,” reports the org.  

“It means that this movie is not beforehand loaded with steep container bureau drops.  By mode of comparison, a superhero movie often has 70+% of PreSales successful for Preview Night/Opening Day.  Lower than 70% is simply a beardown indicator of success.   53% eclipses that benchmark,” reports EntTelligence.

Another indicator that Avatar 2 is not frontloaded: 23% of all presales are for aft opening weekend.  The film’s consequent days of release, aft opening weekend, are doing amended than Spider-Man: No Way Home.

Average summons terms for a 3D premium wide spot is astatine $18.28 for Avatar 2, versus $12.53 for a 2D seat, and past weekend’s mean theatre summons terms of $12.04.

The sequel has been Fandango’s #1 ticket-seller each time since Monday, Dec. 5. The Jon Landau produced sequel has besides seen the largest stock of 3D summons income connected Fandango since 2015’s Star Wars: The Force Awakens. According to a survey of much than 4,000 Avatar 2 ticket-buyers, 79% privation to spot much blockbusters successful 3D oregon premium ample surface formats.

First time overseas B.O. for Avatar: The Way of Water per Nancy is $15.8M from 15 material international container office markets, including France, Germany, Italy and Korea, and different $5.4M from sneak previews successful China for a expansive moving full of $21.2M.

Avatar: The Way of Water is 80% certified caller among critics connected Rotten Tomatoes, conscionable nether the 82% they gave it for 2009’s Avatar.

More updates time AM.