Ban on junk food TV adverts before 9pm to come in next year

A prohibition connected junk nutrient adverts being shown connected TV earlier 21:00 volition travel into unit connected 1 October 2025, the authorities has confirmed.

Labour said the watershed connected junk nutrient advertizing would beryllium enforced alongside a full prohibition connected paid-for online adverts.

The Conservatives had antecedently committed to the prohibition successful 2021 erstwhile Boris Johnson was premier minister, but it was pushed backmost to springiness the manufacture much clip to prepare.

Health Minister Andrew Gwynne said confirming the scope of restrictions and the day they would beryllium implemented provided clarity for businesses.

Gwynne said the authorities wanted "to tackle the occupation caput on" and "without further delay".

"These restrictions volition assistance support children from being exposed to advertizing of little steadfast nutrient and drinks, which grounds shows influences their dietary preferences from a young age," helium said successful his written connection to the Commons connected Thursday.

The pre-watershed prohibition was a pledge successful Labour's manifesto during this year's wide predetermination campaign.

The authorities has present published its effect to a 2022 consultation connected draught measures for the ban, confirming definitions for the products, businesses and services covered by the restrictions.

Gwynne said the authorities would besides clasp a four-week targeted consultation to past beryllium capable to clarify however restrictions would use to Internet Protocol Television (IPTV), which delivers TV unrecorded implicit the internet.

It comes arsenic Prime Minister Sir Keir Starmer promised important reforms for the NHS pursuing the work of a study by surgeon and erstwhile Labour curate Lord Darzi.

Among Sir Keir's plans is simply a modulation to a integer NHS, moving much attraction from hospitals to communities and a absorption connected sickness prevention to alleviate pressure.

"One of these pressures is the puerility obesity crisis, mounting up children for an unhealthy beingness and generating yet greater pressures connected the NHS," Gwynne said.

"More than 1 successful 5 children successful England are overweight oregon surviving with obesity by the clip they commencement superior school, and this rises to much than 1 3rd by the clip they leave."