2 months ago
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Beyoncé Knowles-Carter; photograph MasonPoole. SirDavis whisky; photograph Julian Dakdouk
Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a years-in-the-making new whiskey. Knowles-Carter, a Japanese whisky enthusiast, sought retired the planetary vino and spirits purveyor to assistance trade a one-of-a-kind spirit illustration that reflected her whisky ideal.
On the nose, SirDavis features Seville oranges mingled with brushed sun-kissed raisins, portion sizzling spices of clove, cinnamon, and ginger play with luxurious notes of Demerara sweetener and toffee. On the palate, affluent & buttery toffee are followed by an array of spices with cinnamon, clove, and classical rye spice up front. Soft malty and biscuity notes follow, intertwined with a vibrant citrus apical note. Hints of chromatic connected the decorativeness are encountered with a soft, lingering decorativeness reminiscent of plump sultanas and ripe cherries.
Photo by Julian Dakdouk
“I’ve ever been drawn to the powerfulness and assurance I consciousness erstwhile drinking prime whisky and wanted to invitation much radical to acquisition that feeling,” said Knowles-Carter. “When I discovered that my great-grandfather had been a moonshine man, it felt similar my emotion for whisky was fated. SirDavis is simply a mode for maine to wage homage to him, uniting america done a caller shared legacy. In partnering with Moët Hennessy, we person crafted a delicious American whisky that respects contented but besides empowers radical to acquisition thing caller and unsocial successful the category.”
SirDavis is named successful grant of Davis Hogue, Knowles-Carter’s paternal great-grandfather, a husbandman and moonshiner successful the American South during Prohibition. He stashed whisky bottles successful the bare knots of cedar trees for friends and kin to find and enjoy. For Knowles-Carter, it was this find that made the thought of creating a whisky marque consciousness predestined. Four generations later, the bequest comes to life.
“SirDavis is not lone a revelatory and exceptional American Whisky, which we are precise arrogant of,” said Bernard Arnault, Chairman and Chief Executive Officer of LVMH. “It is besides a testament of the unwavering dedication to craftsmanship, practice and innovation shared by LVMH and Knowles-Carter.”
Photo by Atiba Jefferson
Moët Hennessy tapped Dr. Bill Lumsden, 1 of the world’s astir awarded and highly regarded Master Distillers for his enactment with Scotch whisky brands Glenmorangie and Ardbeg, to pb the instauration of SirDavis. Lumsden selected the brand’s bespoke mash bill—one of the rarest caller offerings successful the satellite of American whisky composed of 51% rye and 49% malted barley—to service arsenic the backbone. Lumsden past combined accepted whisky-making techniques to impart an elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies, portion retaining the robust and heavy flavors emblematic of classical American rye.
“With SirDavis, we looked to situation the class norms and connection thing caller successful the space,” said Lumsden. “The distinctive atom enactment and antithetic secondary maturation successful sherry casks helped america execute a signature illustration wholly unsocial to SirDavis, 1 of bold sophistication.”
Moët Hennessy and Knowles-Carter’s shared committedness to excellence was cardinal to the concern and the product. To validate SirDavis’s quality, the liquid was anonymously submitted to galore prestigious spirits competitions anterior to launch. SirDavis won Best In Class for American Whiskey from the 2023 SIP Awards, outperforming much than 100 different entries. Awarded to lone 1 marque per category, this grant is reserved for premium spirits receiving scores successful the pinnacle of their respective categories and is SIP’s highest acclaim from user judges. Other notable scores see a Gold Medal (95 points) from the 2023 New York International Spirits Competition and a 93-point standing from the 2023 Ultimate Spirits Challenge.
Knowles-Carter besides lent her visionary creator absorption to the brand’s vessel design. Striking and clean, the bottle’s ribbed solid beautifully catches light, highlighting the liquid. A medallion features a regal bronzed horse, symbolizing Knowles-Carter’s Texas roots.
SirDavis retails for $89 and is disposable for pre-order via SirDavis.com. Product is disposable astatine retail crossed the U.S. arsenic good arsenic successful prime airports (LAX/JFK/SFO) and stores successful London, Paris, and Tokyo.
Honey Bee Cocktail
Try it connected the rocks, consecutive up, oregon successful this bespoke Honey Bee cocktail:
Ingredients
2 oz SirDavis Whisky
.75 oz Lemon Juice
.5 oz Honey Syrup*
Garnish: Honeycomb
*To marque chromatic syrup, adhd 2 parts chromatic and 1 portion h2o into a tiny saucepan implicit mean heat. Stir until the chromatic is dissolved. Allow to chill and transportation to an airtight container.
Instructions: Add liquid ingredients to a shaker, and past adhd ice. Shake for dilution and determination into a coupe glass. Garnish with honeycomb.
Photos courtesy of Moët Hennessy
English (US)