Big advertisers including Amazon returning to Twitter, says report

Amazon is readying to resume multimillion dollar advertizing connected Twitter, according to reports.

The determination volition spot Amazon ply astir $100m (£81.3m) per twelvemonth into the platform, present owned by Elon Musk, according to Reuters quality agency, citing a tweet from the tech blog Platformer.

The tweet by a Platformer newsman said the company's instrumentality is pending immoderate "security tweaks" to Twitter's advertizing platform.

According to a Bloomberg report, Twitter's CEO Mr Musk has said Apple Inc has besides resumed its afloat advertising.

Neither Amazon oregon Apple person yet responded to the reports.

Twitter's advertisement gross had been declining rapidly since Mr Musk's chaotic $44bn (£36bn) takeover of the company, which led to a wide exodus of staff.

Mr Musk laid disconnected fractional of Twitter's 8,000-strong workforce soon aft his takeover, having moved adjacent much rapidly to disregard its apical executives.

Apple was Twitter's biggest advertiser successful the archetypal 4th of this twelvemonth - spending $48m (£40m) connected ads connected the societal network, but its spending with the level dwindled.

The world's astir invaluable steadfast spent an estimated $131,600 (£110,000) connected Twitter ads betwixt 10 and 16 November - down from $220,800 (£184,000) betwixt 16 and 22 October, the week earlier Musk closed the Twitter deal, according to advertisement measurement steadfast Pathmatics.

At the aforesaid time, Mr Musk deed retired astatine Apple - claiming it has threatened to artifact his societal web from its app store without explanation.

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The billionaire besides asked successful a bid of tweets whether Apple hated escaped code and if it would spell aft Tesla, his electric-car company.

But the CEO appeared to corroborate himself successful a tweet connected Saturday, the quality that some Apple and Amazon had returned to Twitter advertising.

Last week, Mr Musk admitted his institution had seen a "massive" driblet successful revenue.

Food steadfast General Mills and carmaker Audi of America are among a fig who person stopped oregon paused advertizing connected Twitter since the acquisition.