Boots Advantage Card loyalty points value reduced

Boots is changing the mode its loyalty paper works by offering discounts connected much of its own-brand products but reducing the monetary worth of points.

The wellness and quality retailer said that from May, holders of the Advantage Card would cod 3p worthy of points for each £1 spent, alternatively of 4p.

The determination comes erstwhile galore retailers' costs are expanding amidst grounds rises successful vigor bills and overheads.

Boots, owned by US steadfast Walgreens, is the UK's biggest pharmacy chain.

It said the determination was successful effect to lawsuit feedback.

It added that customers would beryllium capable to prevention 10% successful store connected 6,000 of its own-brand products.

It said customers would besides prevention connected hundreds of products with its Price Advantage strategy successful a determination which was to "make things agelong that small spot further". Price Advantage allows Boots paper holders exclusive entree to little prices connected definite products.

On its website, Boots said: "We recognize that much customers are looking to entree instant savings, truthful offering 10% disconnected our Boots ain marque scope volition springiness adjacent much opportunities to save.

"We recognize that galore customers inactive emotion redeeming up their points for large purchases successful the future, truthful volition proceed to connection 3p worthy of points for each £1 spent astatine Boots."

The retailer said points accrued until 23 May would not alteration successful monetary value.

It besides said students would proceed to person a 10% discount storewide, alongside the other 10% for Boots branded products.