Bounty bars removed from Celebrations tubs in trial

The shaper of Celebrations chocolates is to region Bounty bars from immoderate tubs adjacent period aft uncovering 40% of radical hatred the coconut-flavoured treat.

Mars Wrigley said a constricted tally of "No Bounty" tubs would beryllium disposable astatine 40 Tesco stores successful the run-up to Christmas.

It comes aft the marque fto shoppers instrumentality unwanted Bounties past year.

However, the nutrient shaper said it was yet to determine whether the divisive treats would beryllium banished for good.

Big tubs of Quality Street, Roses, Celebrations and Heroes commencement appearing connected supermarket shelves successful the run-up to Christmas, with income soaring during the festive season.

However, definite chocolates beryllium much fashionable wrong tubs than others, and immoderate tin provoke a beardown reaction.

Mars Wrigley said its ain probe of 2,000 radical aged betwixt 18 and 65 suggested that 18% would consciousness irritated to find lone Bounty bars were near successful a tub, portion 58% believed it would pb to a household argument.

Some 22% said they liked Bounty the slightest of each the options successful tubs of Celebrations, portion 39% wanted the bars gone for good,

However, Mars Wrigley said it was not prepared to marque a last determination yet aft 18% of radical named the Bounty arsenic their favourite.

Its polling besides suggests the saccharine is fashionable with older consumers, with 38% of over-55s choosing it arsenic their preferred bar.

Mars Wrigley said the constricted variation tubs would see further Mars, Snickers, Milky Way, Galaxy and Maltesers sweets.

The proceedings volition beryllium rolled retired astatine "pop ups" wrong 40 antithetic Tesco stores betwixt 8 November and 18 December.

It follows a "Bounty Return Scheme" past year, successful which Bounty-haters were capable to instrumentality their unwanted chocolates and swap them for Maltesers aft the Christmas period.

"Last year, we gave customers the accidental to instrumentality their unwanted Bounty chocolates. Now, disconnected the backmost of nationalist demand, we're trialling taking them retired of the tub altogether," said Celebrations elder marque manager Emily Owen.