Box Office: 'Black Adam' Dwayne Johnson Movie Eyes $25M 2nd Week – Deadline - Deadline

SATURDAY AM UPDATE: Halloween adjacent weekends person seldom been bully ones astatine the container office, and adjacent little truthful during the pandemic, erstwhile determination aren’t a batch of coagulated movies successful cinemas. Saturday nighttime is mostly enactment night, not movie night. All titles this play are expected to gross $66.2M, not that acold disconnected from past year’s $64.3M, but astatine a large driblet from past weekend, erstwhile New Line/DC’s Black Adam propelled manufacture summons sales, -43%. Pre-pandemic, the past play of October rang up $107.6M successful 2019 and $105.7M successful 2018, per Box Office Mojo.

The yearly spooky effect connected moviegoing is forcing Black Adam to beryllium -63% successful play 2 with $25M, a clasp that’s steeper than a fig of Dwayne Johnson movies successful play 2, i.e. Hobbs & Shaw (-58%), Rampage (-44%), Skyscraper (-54%), and San Andreas (-53%), and immoderate DC films (i.e. The Batman, -50%; Justice League, -56%), yet amended than others specified arsenic Green Lantern (-66%) and 2016’s Suicide Squad (-67%). Despite this, Black Adams is flying past $100M by Sunday with $108.4M, Johnson’s 18th movie to alert past the period people astatine the home container office.

Also not overindexing, nary acknowledgment to Halloween syndrome, is Lionsgate’s PG-13 fearfulness movie Prey for the Devil at 2,980 theaters, which made $2.8M yesterday (including Thursday previews) for what looks to beryllium a $7M commencement 3rd place. That’s wherever Lionsgate was projecting the film. It arrives successful an already horror-laden marketplace, with Halloween Ends set to decorativeness its 3rd play with $60M-plus, and Paramount’s slasher sleeper Smile going to $92M-plus by tomorrow. Prey for the Devil, despite being a somewhat antithetic benignant of exorcism movie successful its female-driven conceit, isn’t spreading the tone each implicit this land, with a C+ CinemaScore, 68% Rotten Tomatoes assemblage score, and 64%/2 1/2 stars connected Comscore/Screen Engine’s Posttrak.

Those who decided to bargain tickets to day were 62% betwixt 18-34, and evenly divided betwixt 51% females, 49% males. Demographic breakdowns were 33% Men implicit 25, 30% women implicit 25, 21% women nether 25, and 16% nether 25. Diverse audiences were 38% Hispanic and Latino, 33% Caucasian, 12% Black and 11% Asian. Top 10 theaters came from West and Southwest.

RelishMix measured the societal media beingness for Prey for the Devil at 62.1M crossed Facebook, Twitter, YouTube, Instagram, and TikTok spurred by 29.4M for the second connected Lionsgate’s authoritative channel. That outpaced the pic’s 20.8M YouTube views connected 8 studio-owned videos earlier opening.

United Artists Releasing’s 3rd play enlargement of Till at 2,058 locations notched an A+ CinemaScore and 91% affirmative connected PostTrak, mostly women astatine 61%; with $1.03M yesterday and $2.8M for the weekend, and a moving full of $3.6M for the Eon Production. Black moviegoers gave Till 94% connected PostTrak. Much older assemblage present astatine 84% implicit 25, 63% implicit 35 and adjacent to person implicit 45 with 27% implicit 55. Diversity demos were 38% Caucasian, 42% Black, 11% Latino and Hispanic and 9% Asian/other. Till saw astir of its container bureau coming from the Southeast, Northeast and Midwest. 

Trafalgar Releasing has the performance movie, Coldplay Music of Spheres Live, booked at 833 runs successful 179 markets. It posted coagulated halfway runs successful NYC, Los Angeles, Philly, San Francisco, DC, Seattle, Miami, Orlando, Baltimore, Salt Lake City and Toronto, with $673K connected Friday for a $1.38M weekend. Clearly, older-skewing movie here, arsenic Trafalgar’s younger skewing BTS Permission to Dance connected Stage saw a $6.8M opening backmost successful March astatine 803 theaters.

Focus Features’ 4th play wide enlargement of Todd Field’s TAR at 1,087 made $340K on Friday, successful what looks to beryllium a $1M 3-day and moving full of $2.46M. James Gray’s Armageddon Time, also from Focus, was booked successful six NYC and LA theaters astatine Lincoln Square, Union Square, Alamo Drafthouse Brooklyn, Century City, The Grove and Burbank AMC for $35K connected Friday, $78K opening play successful a airy $13K per theater. We heard Lincoln Square and Grove were the strongest of the bunch.  

Saturday estimates:

1.) Black Adam (NL) 4,402 theaters, Fri $7.5M (-72%) 3-day $25M (-63%)/Total $108.4M/Wk 2

2.) Ticket to Paradise (Uni) 3,692 (+149) theaters, Fri $3.1M (-51%), 3-day $10.36M (-37%)/Total $34M/Wk 2
Great clasp present for this older pistillate skewing title.

3.) Prey for the Devil (LG) 2,980 theaters, Fri $2.8M, 3-day $7M, Wk 1

4.) Smile (Par) 3,221 (-75) theaters, Fri $1.58M (-39%), 3-day $5.02M (-41%),total  $92.3M/Wk 5

5.) Halloween Ends (Uni) 3,419 (-482) theaters, Fri $1.14M (-55%), 3-day $3.77M (-53%)/Total: $60.2M/ Wk 3

6.) Till (UAR) 2,058 (+1,954) theaters, Fri $1.037M (+712%), 3-day $2.8M (+670%)/Total $3.6M/Wk 3

7.) Lyle, Lyle Crocodile (Sony) 3,135 (-401) theaters, Fri $715k (-38%), 3-day $2.65M (-38%)/Total: $32.3M/Wk 4

8.) Terrifier 2 (Iconic) 1,550 (+795) theaters, Fri $575,5K (+5%), 3-day $1.87M (+6%), Total $7.7M/Wk 4

9.) Coldplay Music of Spheres Live (TRAF) 833 theaters, Fri $673K, 3-day $1.38M/Wk 1

10.) The Woman King (Sony) 1,446 (-412) theaters Fri $300K (-42%), 3-day $1.05M (-44%) /Total $64.5M/Wk 7

Notable:

Tar (Focus) 1,087 theaters (+946), Fri $340K (+113%), 3-day $1M (+100%), Total $2.46M/Wk 4

Banshees of Inisherin (Sea) 59 (+55) theaters, Fri $210K (+211%), 3-day $400K (+117%)/Total
$650.76K/Wk 2

FRIDAY AM UPDATE: New Line/DC’s Black Adam ends its archetypal week astatine the home container bureau with $83.4 million, which is somewhat up of what Dwayne Johnson’s Fast & Furious spinoff Hobbs & Shaw did successful its archetypal week astatine $83.1M. That’s awesome considering Black Adam is simply a deeper-universe DC character, portion the different was connected to a long-established franchise — not to notation Hobbs & Shaw debuted successful the summer.

Hobbs & Shaw ended its home tally astatine $173.9M. The pic’s 2nd play was $36.5M, and presently Black Adam is expected to travel successful lighter astatine $27M-$30M for it 2nd frame. The anti-hero’s Thursday gross was $3.1M, disconnected 8% from Wednesday.

Meanwhile, Lionsgate has the sole caller wide merchandise this play successful the PG-13 fearfulness movie Prey for the Devil, which isn’t expected to bash overmuch successful the high-single-digits astatine 2,980 locations. Lionsgate typically launches a genre rubric astir Halloween; its Boo! A Madea Halloween debuted to $28.5M successful the penultimate play of October 2016 and went connected to person a -40% clasp successful play 2 with $17.2M. Last night, Prey for the Devil did $660,000 astatine 2,450 theaters.

Prey for the Devil stars Roadies’ Jacqueline Byers and 13 Reasons Why’s Christian Navarro, and is directed by The Last Exorcism’s Daniel Stamm. Byers plays Sister Ann successful the film, and she believes she’s answering a calling to beryllium the archetypal pistillate exorcist… but who, oregon what, called her? She seeks retired a spot astatine an exorcism schoolhouse reopened by the Catholic Church. Until present these schools person lone trained priests successful the Rite of Exorcism – but a prof (Colin Salmon) recognizes Sister Ann’s gifts and agrees to bid her. Thrust onto the spiritual frontline with chap pupil Father Dante (Navarro), Sister Ann finds herself successful a conflict for the psyche of a young girl, who Sister Ann believes is possessed by the aforesaid demon that tormented her ain parent years ago.

Elsewhere Thursday, Universal’s George Clooney and Julia Roberts romanticist drama Ticket to Paradise ended its week 1 with $23.7M. Yesterday was $1.5M, -8% from Wednesday astatine 3,543. It’s going to beryllium amusive to ticker however overmuch this older-skewing pistillate drama tin limb out. A stateside haul of $60M is simply a coagulated projection, but tin it bash more? Pic came successful up of forecasts past play with $16.5M.

Third spot Thursday belonged to Paramount’s fearfulness rubric Smile with $640,000, -7% from Wednesday for a 4th week of $11.3M and moving full of $87.3M.

Halloween Ends from Universal/Blumhouse/Miramax ends week 2 with $10.3M, a 14-day full of $56.5M, and a 2nd Thursday of $497K, -8% from Wednesday. The pic is besides disposable to ticker connected Peacock.

Fifth goes to Sony’s Lyle, Lyle Crocodile with a 3rd week of $5.2M, moving full of $29.7M, and a Thursday of $210K, +4% from Wednesday.

A fewer films, peculiarly those that were connected the arthouse sector, are going wide today. United Artists Releasing’s Till from Chinonye Chukwu volition grow into 2,000 theaters. Standing astatine 98% certified caller connected Rotten Tomatoes, the pic is expected to bring successful astir $4M.

Searchlight’s Martin McDonagh pic The Banshees of Inisherin is expanding into 59 theaters crossed 11 further markets aft its beefy theatre mean past play of $45,200 (the highest truthful acold this fall). The Colin Farrell-Brendan Gleeson movie’s archetypal week clocked $251K.  

Focus Features has the James Gray autobiopic Armageddon Time booked astatine six locations successful New York City and Los Angeles. The movie, which stars Anne Hathaway, Jeremy Strong and Anthony Hopkins, follows Gray’s beingness increasing up successful Reagan-era Queens. Since its motorboat astatine the Cannes Film Festival, the pic has garnered 80% caller connected Rotten Tomatoes.